Job Description

Veikkaus is a gaming company for everyone, striving to be better in every aspect. Our passion is to drive better gaming so that our customers can enjoy every moment. Caring, teamwork, and courage are the values that guide everything we do. Responsibility is a core of our operations. Our goal is to be a respected and successful international money gaming group that continuously improves while always putting both customers and employees first. For a better game — and working life.

Creative Producer, Betting & iCasino

The future of gaming in Finland is changing – and we’re recruiting. In 2027, the Finnish license market will open, bringing a new era for iGaming. At Veikkaus, we’re preparing for this transformation – and we’re looking for passionate professionals to join us on this journey.

We’re strengthening our Betting and iCasino unit with creative and data savvy marketing professionals: people with a hunger for results, a strong visual eye, and a drive to create content that performs. If you’re ready to help shape the future of responsible, competitive money gaming, now is the time to join us.

Do you love turning ideas into impactful and thumb stopping creatives? Do you understand how content should look, feel, and behave across different channels? Are you comfortable working in a fast paced environment where campaigns, odds and games change quickly – especially around sports and live events? If yes, you might be the person we’re looking for.

We are seeking a Creative Producer to join our Growth & Sales team in the Sales & Marketing unit, serving both Betting and iCasino. In this role, you will be responsible for planning and producing high-quality, performance-oriented marketing content for our multichannel campaigns – with a strong focus on digital/social assets.

You will work closely with performance marketers, planners, CRM and brand teams, as well as external agencies and partners. Depending on your experience, you’ll also have the chance to develop and implement our upcoming business unit brand for the opening market – truly a rare opportunity.

Your main responsibilities

• Plan and produce visual marketing content for digital, social and partner channels, including social media, display, onsite placements, online video and TV partner environments.
• Adapt creative assets efficiently for different platforms, formats, aspect ratios, durations and campaign variations.
• Produce banners, tactical social media assets and performance creatives that support acquisition, activation and retention goals.
• Use templates, creative tools and automation to scale production while maintaining quality.
• Collaborate with performance marketing, planning, CRM, brand and other internal teams to turn campaign objectives into engaging visual concepts.
• Brief and manage external partners such as agencies, production companies, freelancers and media partners.
• Ensure all materials follow brand guidelines, legal requirements and responsible gaming standards.
• Use performance data, channel insights and best practices to continuously improve creative output.

What we’re looking for

• Strong hands-on skills in digital visual content production, such as graphic design, image editing, motion graphics or basic animation.
• Experience creating content for social and digital channels, especially images, animated assets, banners and performance-driven campaign assets.
• Ability to adapt creatives quickly for different channels, audiences and formats.
• Understanding of how creative choices affect engagement, conversion and campaign performance.
• Experience using efficient production workflows, such as templates, bulk production or automation features in creative tools.
• Experience working with agencies or other external partners, including briefing, feedback and managing timelines.
• Ability to work in a fast-paced, campaign-driven environment with multiple simultaneous projects.
• Good collaboration and communication skills.
• Genuine interest in sports and sports culture, with an understanding of major events, sports rhythms and fan perspectives.
• Working proficiency in Finnish and English.

Portfolio

Please include a link to your online portfolio or attach a PDF portfolio with selected work relevant to this role. For each example, briefly describe your role, such as concepting, design, scriptwriting, editing, animation or production.

Considered an advantage

• Experience creating marketing content for betting, gaming, mobile games, e-commerce or other fast-moving direct-to-consumer businesses.
• Familiarity with performance marketing, A/B testing and creative performance metrics.
• Experience developing creative automation, templates or scalable content production workflows.

We offer

• A workplace where the game evolves – and so do you. You’ll face meaningful challenges and gain new skills while contributing to shared success – in Finland and beyond. We value curiosity and create the space for it to thrive.
• Inspiring and supportive teammates you can rely on. The best ideas and world‑class entertainment are built together – and Veikkaus thrives because of its people.
• Balanced and inspiring work life. At Veikkaus, we believe a good job adds something to life – but isn’t all there is to it.
• Excellent employee benefits You can read more about us and our benefits from here.

It is important to us that everyone can come to work as their authentic selves. We value diverse backgrounds, skills, and perspectives, and believe that success comes from working in diverse teams. We encourage individuals from various backgrounds to apply for our jobs.

Practicalities

The position is located at Veikkaus’ headquarters in Pohjois-Haaga, Helsinki. We work flexibly in a hybrid model. The position is permanent and full-time.

Interested?

Please send your application with CV, salary request, and link/attachment to your portfolio at the latest on 14.6.2026 Applications are reviewed during the application period and interviews may start before the period ends. We are excited to hear from you!

For any inquiries about the position, don’t hesitate to contact Jami Pankakari, Head of Growth & Sales, Betting and iCasino by email (jami.pankakari@veikkaus.fi).

A drug test under Section 7 of the Act on the Protection of Privacy in Working Life (759/2004) will be conducted on the selected candidate.

Veikkaus on jokaisen suomalaisten oma peliyhtiö, joka kehittää vastuullista ja viihdyttävää rahapelaamistaTarjoamme merkityksellisiä tehtäviä, kasvun mahdollisuuksia ja työyhteisön, jossa välittäminen, yhdessä tekeminen ja rohkeus näkyvät arjessa. Haluamme, että jokainen voi kehittyä, onnistua ja olla oma itsensä – samalla kun rakennamme menestystä yhdessä.

Paremman pelin puolesta – ja työelämän.