Responsibilities

1. Offline Activation Creative Concept: Develop the overall creative direction and narrative for offline events based on campaign themes and audience insights, delivering end-to-end creative design from booth experience to merchandise.
2. Exhibition & Event Visual Brief: Write design briefs for the Design Studio and Brand Experience Designer to translate creative concepts into actionable visual directions and material lists.
3. On-site Execution Quality Control: Oversee execution quality from setup to teardown, ensuring brand presentation aligns with design intent and managing real-time adjustments on-site.
4. Client & Partner Interface: Coordinate with exhibition clients, partner brands, and external vendors on all on-site and execution-related matters.
5. Cross-functional Collaboration: Partner with PR, Content, and Social teams to extend offline activities into broader media coverage and secondary social media amplification.
1、线下活动创意策划：基于营销主题与受众洞察，输出线下活动的整体创意方向与叙事框架，从展位体验到周边礼盒实现全链路创意设计。
2、展览视觉设计简报：向设计团队与品牌体验设计师撰写设计简报，将创意概念转化为可执行的视觉方向及物料清单。
3、现场执行质量管控：从布展到撤展全程监督执行质量，确保品牌呈现符合设计预期，并负责现场灵活调整。
4、客户与合作伙伴对接：与展览客户、合作品牌方及外部供应商对接，协调现场执行相关事宜。
5、跨部门协作：联动公关、内容与社媒团队，延伸线下活动传播价值，推动媒体曝光与二次社媒传播。

Qualifications

1. Minimum 5 years of experience in activation or event creativity, with both B2B and B2C event experience.
2. Strong creative ability and execution skills, with a good sense of visuals and experience in offline scenarios.
3. Experience in events for the technology, gaming, or AI industries is a plus; experience in organizing international-level exhibitions and brand launch events is preferred.
4. Familiar with international exhibition standards and able to communicate in English with overseas agencies and vendors.
5. Fluent in both Chinese and English.
1、5年以上活动创意或执行经验，具备 B2B 与 B2C 活动实战经历。
2、创意能力与执行力兼备，视觉敏感度高，熟悉线下场景物料设计。
3、科技、游戏或 AI 行业活动经验优先；有国际级展览及品牌发布会执行经验者优先。
4、熟悉国际展览标准，可与海外agency及供应商进行英文无障碍沟通。
5、中文及英文流利。