Leader since 2012 in the creation and publication of creative mobile apps (1.3 billion downloads). French audacity and innovation: we transform complex technologies into intuitive and βmagicalβ experiences thanks to AI and machine learning.
Impact your creations reach millions of users.
Excellence quality, refinement, and attention to detail are at the heart of our culture.
Creativity imagine new interactions and push the boundaries.
Collaboration design, product, development, marketing, and data teams working together to create a consistent experience.
At MWM, we design mobile experiences that empower creativity and engage billions of users worldwide. We are looking for a highly analytical and process-driven Creative Growth Ops to structure, scale, and optimize our creative engine across our portfolio of 70+ apps.
Working in close collaboration with our Creative Strategist, you will be the operational and analytical powerhouse behind our creative performance. While the Strategist focuses on visual quality and storytelling, you are the guardian of data, AI processes, scalability, and automation. Your core mission is to bridge the gap between creativity and data, ensuring our winning ideas are tested efficiently, scaled massively without inflating headcount, and distributed on the right networks.
1. Performance Analysis & Iteration
Deep dive into creative cohorts across our 70+ apps to extract actionable insights.
Identify winning patterns (e.g., why a specific "Hook" performs better on TikTok US than Meta) and trigger immediate, data-backed creative iterations.
2. AI Bridge & Workflow Automation
Act as the liaison between the Creative team and our AI Specialists.
Automate complex, time-consuming tasks to speed up production (e.g., localizing a winning UGC video into 10 languages with perfect AI lip-sync).
3. Scalability Engineering
Define and build the infrastructure needed to scale creative production from 10 to 100+ variations seamlessly.
Leverage dynamic templates and Gen-AI tools to multiply our output while maintaining high quality and keeping headcount stable.
4. Distribution Strategy & UA Partnership
Partner closely with the User Acquisition (UA) team to ensure creatives are effectively distributed across multiple ad networks (IronSource, AppLovin, Unity, TikTok, Meta).
Adjust creative deployment in real-time based on live performance data and network-specific algorithms.
5. Process Excellence & Frameworks
Challenge and overhaul existing creative workflows to push the team toward absolute operational excellence.
Formalize a culture of rigorous, data-driven A/B testing and experimentation across the creative department.
Experience: 2β4 years of experience in strategy consulting, growth operations, or data-driven project management.
Analytical DNA: You are highly analytical, fluent with data, and incredibly comfortable deriving clear, actionable insights from complex performance metrics.
Social Media Native: You have a deep understanding of social media codes and trends. You know the anatomy of a "scroll-stopper" and how to adapt content to the specific DNA of each platform.
AI Enthusiast: You have a strong interest in, or professional exposure to, machine learning and AI-driven creative workflows. You view AI as an essential lever for scale.
Structured & Organized: You love bringing order to chaos. You excel at designing frameworks and improving processes to make cross-functional teams faster and smarter.
Bridge Builder: You are an excellent communicator, capable of speaking the language of both highly creative profiles and deeply technical/analytical teams to align everyone around common growth goals.
Large-scale projects and prestigious collaborations in a profitable, fast-growing scale-up.
Wellness environment: on-site gym, healthy snacks, relaxation areas, services (hairdresser, manicure, osteopath, massages), after-work events.
Competitive compensation: attractive salary, profit-sharing bonus, savings plan, clear career progression (training, promotions).
Learning culture: mentoring, internal workshops, conferences, and external training budget.
Screening Interview: 30 min video call (Focus on cultural fit, operational mindset, and data fluency)
Use Case (Asynchronous): A practical test involving creative performance analysis, workflow optimization, and AI scaling strategy.
Debrief Interview: 30 min video call to discuss your analytical approach and thought process on the use case.
Final Interview: 1h on-site with the Head of Creative or VP Growth.
Welcome! π
Join us in creating unforgettable mobile experiences. Apply now!

About working at MWM:
βAmazing products and technologies to promote to the world. (New) strong marketing motion to be ahead of the game. The company has a true "test and learn" mindset and is opened to test anything if you come up with logical arguments. External huge partners are very motivated to work with us.β
About MWM Apps:
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(a real review)
About publishing with MWM:
βMWM has a bunch of apps β both their own, and ones they're publishing for third-party studios β so they've done this before and can share wisdom that you only achieve with multiple successes. I'm willing to trust them because of that experience, and so often, it has paid off. But there have also been times that I've felt very strongly about something, and they let us try it our way. There's little to no ego involved, and it always feels like we share the same objective. It's such a refreshing way to work.β
Submit your app: publishing@mwm.io or directly at https://publishing.mwm.io/
MWM is worldβs top consumer app publisher (data.ai) with 600M+ downloads. Weβre proud to create apps that people around the globe enjoy.
Today, we are:
#1 in DJ Apps with edjing Pro
#1 in casual piano learning with Piano
#1 in coloring for adults with Color Pop
#1 in beatmaking with Beat Maker Pro
#1 in camera roll cleaning with Swipewipe
#2 in music source separation with Stemz
#2 in screenless stories for kids with Alma
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