Job Description

Creative X is a global, integrated creative agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products.

Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising.

We believe in attracting and nurturing industry-leading talent with a focus on community and career development. We have developed best-in-class collaboration models with agencies and our cross-company creative network to ensure a consistent and effective creative narrative for work that reaches an audience across the globe due to the scale of our products.

Meta is seeking a Creative Director, Design to lead brand expression and visual strategy in Reality Labs. This role sits at the intersection of brand storytelling, visual expression with a focus on Go-to-Market efforts. You will partner with product designers, content designers, industrial designers, motion designers, creative technologists, and engineers to ship high-quality digital retail experiences for our expanding hardware portfolio. You understand how to balance compelling creative with conversion. You are focused on execution, quality, and are experienced in integrating generative AI tools into creative workflows to drive innovation and efficiency at scale.

Responsibilities
Partner within CX creative, design, marketing, product management teams to define GTM creative strategy, ensuring clarity of message, strong storytelling, and consistent brand expression across the site and supporting channels
* Define and evolve a cohesive, creative vision that balances premium brand expression with usability and accessibility
* Create compelling design proposals and narratives that demonstrate the impact of creative direction, experience strategy, and content systems
* Collaborate cross-functionally, balance the needs of stakeholders, and break down complex requirements into clear, actionable solutions
* Establish and maintain high standards for creative output by defining quality benchmarks, conducting regular design reviews, and providing actionable feedback
* Collaborate with product and engineering teams to identify opportunities for product enhancements that elevate brand expression
* Lead creative direction of photo, video, and 3D renders production supporting GTM and evergreen needs, including on-set creative direction, brief writing, setting standards, reviewing work, and ensuring quality and consistency across markets and channels
* Establish scalable systems for product storytelling (imagery and motion) that build trust, improve comprehension, and support confident purchase decisions
* Lead the development of core creative for multiple global markets, ensuring that it feels relevant and useful

Qualifications
10+ years of experience in creative direction, interaction design, motion, UX, and visual design with proficiency in graphic systems
* 10+ years of experience working cross-functionally with product, design, engineering, user research, brand, marketing, merchandising, and content/production teams
* Experience leading design direction across multidisciplinary teams and identifying experience and visual design opportunities that elevate product experiences and brand expression
* Experience in using AI tooling to support concept generation, ideation, and scaled image generation asset pipelines
* Experience building and shipping e-commerce and/or consumer product experiences across a variety of platforms, including systems that scale across large catalogs, multiple regions, and frequent GTM cycles
* Knowledge of design principles related to design systems and brand
* Experience working across various styles and mediums including photography/art direction, motion/animation, and brand design
* Experience owning creative direction for production workflows (photo/video/3D renders), including working with agencies, freelancers, and external partners Experience coordinating, directing, and providing creative direction to contractors, agencies, and in-house teams
* Track record of operating independently, demonstrating creative leadership, being detail-oriented, and delivering results in a highly organized manner
* Experience bringing clarity to complex, sometimes ambiguous projects and processes, proactively working towards solutions
* Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
* Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
* Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
* Experience prioritizing across multiple concurrent projects based on impact, deadlines, and stakeholder needs, including independent time management and adapting to shifting requirements