Authority Brands

Creative Director

Authority Brands  •  Atlanta, GA (Onsite)  •  6 hours ago
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Job Description

Authority Brands Inc. is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ.

The Creative Director leads the development and execution of distinctive, effective creative across Authority Brands’ portfolio. This role turns business and audience insights into compelling campaigns and content; guides work from concept through delivery and maintains a high standard for brand quality. Working closely with Brand Marketing and other partners, the Creative Director leads a multidisciplinary team, contributes hands-on creative thinking, and advances the thoughtful use of AI in creative production.

Creative Craft, Innovation & Execution

  • Bring an external, innovative point of view to the home services industry, seeking inspiration from culture, design, technology, and industry trends to push creative thinking forward.
  • Develop integrated ideas with designers and copywriters, unifying verbal and visual storytelling with a strong visual point of view.
  • Guide creative projects from brief to execution, maintaining a high bar for quality and brand consistency across campaigns, digital, social, content, and demand generation.
  • Uplevel Authority Brands’s approach to AI in ad design, evaluating new tools and workflows and rolling out best practices to stay at the cutting edge of AI-powered creative.

Cross-Functional Collaboration & Strategy

  • Partner closely with marketing teams to translate business, audience, and product priorities into compelling creative strategies.
  • Collaborate with internal partners, agencies, and production teams, providing clear creative direction and constructive feedback.
  • Present creative concepts and recommendations confidently to leadership and key stakeholders.

Creative Leadership & People Management

  • Lead, mentor, and inspire a team of creative leaders, producers, creatives, strategists, and content makers across multiple brands.
  • Balance people leadership with direct execution in writing, concepting, narrative development, and creative problem-solving.
  • Partner with Brand Marketing to prioritize workload and focus the team on high-impact initiatives.

Qualifications

  • 10+ Years of Creative Experience in a leadership role (Creative Director, Associate Creative Director) within an agency or in-house brand environment.
  • Experience working in a franchise model. Comfortable navigating localized requests while effectively prioritizing national brand marketing needs.
  • Team Leadership & Mentorship: Demonstrated ability to manage, grow, and empower multidisciplinary teams of designers and copywriters through constructive feedback and hands-on guidance.
  • Strategic & Cross-Functional Collaboration: Strong experience partnering with Brand Marketing and Operations teams to translate business and customer insights into impactful visual and verbal creative concepts.
  • Portfolio & AI Innovation: A robust portfolio showcasing exceptional conceptual thinking, storytelling, and brand consistency across digital, social, and website content along with a forward-thinking approach to leveraging generative AI tools in creative workflows.

Location and travel expectations: 200 Galleria Parkway SE, Suite 1900, Atlanta, GA 30339 (10-25% travel)

We believe our greatest assets are our employees, we offer competitive salaries and a full benefits package to include, PTO, paid holidays, 401(k) and more.

Authority Brands Inc. conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions however we do not sponsor Visa’s at this time.

Authority Brands Inc. is an Equal Opportunity Employer

Authority Brands

About Authority Brands

Authority Brands' companies include 15 leading home service franchisors. Founded in 2017 and headquartered in Columbia, Maryland, Authority Brands supports more than 2,000 territories operated by more than 1000 franchise owners in the United States, Canada, and Latin America. Authority Brands is dedicated to supporting franchise owners with our cornerstones: best in class training and operational support, marketing systems, and cutting-edge technology. We focus on providing this support to our franchise owners so that they and their teams can focus on what they do best – delivering fantastic service to their local customers.

From the property line to the roof line, we grow successful franchise brands.

America's Swimming Pool Company

Benjamin Franklin Plumbing

The Cleaning Authority

DoodyCalls

DRYmedic

Homewatch CareGivers

The Junkluggers

Lawn Squad

Mister Sparky

Mosquito Squad

Monster Tree Service

One Hour Heating & Air Conditioning

Screenmobile

STOP Restoration

Woofie's

Our nearly 300 corporate staff members share their knowledge, expertise, and solutions across our brands, bringing that knowledge to every challenge our franchises face.

We don’t do it alone. We do it together.

Together we are Authority Brands.

Industry
Unknown
Company Size
201-500 employees
Headquarters
Columbia, Maryland
Year Founded
2017
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