Goodwin

Creative Director

Goodwin  •  $180k/yr  •  New York (Onsite)  •  1 month ago
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Job Description

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.

Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.

This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.

At Goodwin,weliveour clients’ business. We are a firm of insiders relentlessly focused on understanding the pulse within six industries: healthcare, investment funds, life sciences, private equity, real estate, and technology. This means that we deliver unprecedented client value through a unique combination of industry knowledge, legal excellence, and business advisoryexpertise– all powered by our high-performance culture.

As the Creative Director, you willown and overseeall aspects of Goodwin’s global creative functionYou’lldevelop a deep understanding of thefirm’sbrand,and work to elevate and evolve it on a consistent, ongoing basisYou’llbuild and lead a best-in-class team todeliver compelling, differentiated, and high-impactcreative solutionsthat elevate Goodwin’s brand and support its strategic priorities

What You Will Do:

Creativeand BrandStrategy

  • Define and lead the firm’s global creative vision, ensuring alignment with brandand marketingstrategy and business objectives

  • Develop a deep understanding of the Goodwin brand and continuously elevate and evolve its expression across all channels

  • Translate marketing goals into clear, compelling, and novelcreativesolutions

  • Partner withseniorstakeholders to shape and prioritize creative initiatives that support key firm priorities

  • Own and maintain the firm’s brand guidelines for visual identity and voice and tone; continuously refine and evolve themto ensuretheyremain modern, differentiated, and impactful

Creative Execution

  • Overseeallcreativedesign and copywriting projects and initiativesend-to-end from ideation through execution, with a relentless focus on the details thatdistinguishfinal outputs fromgood enoughto exceptional

  • Ensure consistency invisual identity,voice, andtone acrossallchannelsand formatsspanningdigital, print,motionvideo,and experiential

  • Lead team indevelopingmemorable brandedsolutions for priority marketing campaigns, events, and initiatives; collaborate closely with other Marketing & Communications and stakeholder teamsto ensure objectives are met

  • Overseeand manage relationships withvendors,agencies,andoffshoreproductionresources to ensure quality, efficiency, and excellence in execution

Team Leadership

  • Lead, mentor, and motivate a high-performing teamacross creative disciplines

  • Build, expand, and optimize team capabilities and structure to support the growing scope of the Marketing team and broader department

  • Foster a culture of creativity, collaboration, accountability, and continuous improvement

  • Ensure effective resourcing and workload management across creative projects and priorities

OperationsandProcess

  • Optimize creative workflows, processes, and tools to drive efficiency and scalabilityin close collaboration with team members in other Marketing functions including Marketing Strategy, Operations, and Technology

  • Introduce new formats, storytelling approaches, and technologies to enhance

  • creative outputs

  • Encourage experimentation and the adoption of new creative techniques, tools, and trends

Who You Are:

  • 12+ yearsofproven workexperience increativeroles,with5+ years in a leadership roleoverseeing integrated creative functions including designandcopywriting

  • Bachelor’s degree in design, marketing, communications, advertising, or related field, or equivalent experience

  • Experience building and scaling a creative team

  • In-house/brand-side andprofessional servicesexperiencepreferred

  • Experience working within a workflow management tool; Workfront knowledge a plus

  • A portfolio will be requested and is required as part of the application process

  • Occasional travel to other officesand site visits

  • A visionary creative leader with a strong portfolio of impactful, multi-channel work

  • A strategic, big-picturethinker who can translate complex business objectives into compelling creative solutions

  • An exceptional communicator and collaborator, able to influence and align stakeholders across all levels

  • A hands-on leader who can both set direction and dive into execution when needed

  • A builder of high-performing teams with a passion for mentoring and developing talent

  • Deeply invested in brand quality, creative excellence, and continuous improvement

  • Detail-oriented, disciplined, and relentless in the pursuit of exceptional work

  • Able to manage multiple projects and deadlines in a fast-paced environment without sacrificing craft or precision

#LI-GK1

Benefits and More

At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:

  • Health, dental, and vision insurance

  • Life and disability insurance

  • Retirement & Savings Plan

  • Emergency back-up child and adult care

  • Paid vacation, sick time off, and holidays

  • Professional development and career advancement opportunities

  • Employee recognition and reward programs

  • Employee wellness and assistance programs

  • Employee discounts and perks

This position is eligible for overtime: NoThe Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $180,000.00 - $235,000.00

Goodwin

About Goodwin

Goodwin is a global law firm with more than 1,800 lawyers in its offices located in the United States, Europe and Asia. We build lasting relationships with our clients, including many of the world’s most successful and innovative leaders, entrepreneurs, companies, and investors within the life sciences, private equity, real estate, technology, and financial services industries, and where they converge.

Our immersive understanding of our clients’ industries – combined with our expertise across high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions – sets us apart.

Our offices are found in Boston, Los Angeles, New York, Philadelphia, San Francisco, Santa Monica, Silicon Valley, Washington, D.C., Brussels, Cambridge, Frankfurt, London, Luxembourg, Paris, Hong Kong, and Singapore.

Engage with us on Instagram: @Join_Goodwin

*Attorney Advertising

Industry
Legal & Compliance
Company Size
1,001-5,000 employees
Headquarters
Global
Year Founded
1912
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