Job Description

Job Purpose

Responsible for managing creative design activities, including leading creative direction, ensuring brand consistency, and overseeing delivery of high-quality visual content across campaigns and marketing initiatives in alignment with business objectives.

Key Accountability Areas

Creative Leadership & Direction

• Manage creative direction across campaigns and key initiatives
• Translate business and marketing briefs into clear and actionable creative directions
• Review and challenge creative concepts to ensure relevance, clarity, and impact
• Ensure alignment of creative outputs with marketing objectives and target audience needs

Brand & Visual Identity Governance

• Ensure all creative outputs comply with brand guidelines and visual standards
• Maintain consistency of visual identity across channels, materials, and markets
• Support development and refinement of brand guidelines when required

Creative Operations & Delivery

• Manage end-to-end creative workflow from brief to final delivery
• Ensure timely delivery of outputs at the required quality standards
• Prioritize and allocate work based on business needs and deadlines
• Maintain visibility on workload and output across the team

Content & Visual Development

• Oversee development of design, video, and visual content across platforms
• Ensure consistency in visual style, messaging, and execution across all outputs
• Support development of campaign assets, product visuals, and marketing materials

Team Management

• Manage and guide designers, media team, and photographers
• Review outputs and provide clear and constructive feedback to maintain quality standards

Role Accountability

HR Proficiency:

• Ability to recruit, recognize and cultivate high performers and expose them in order to create a robust second line of management.
• Ability to recognize low performers and guide them to improve or release them.
• Ability to treat subordinates equally without any discrimination.
• Assessment criteria of subordinates is performance that leads to planned results.
• Ensure availability of delegation of authority matrix to have sufficient delegations as per company policy.

Responsibility:

• Must take full responsibility for his operation as per the job description and the required deliverables from this position, taking into consideration the general company guidelines.
• Able to anticipate problems and make the necessary proactive steps to prevent them
• Ability to take necessary and proper timely decisions.

Delivery:

• Deliver the required results in timely manner with required quality and cost.
• Making a Tangible Difference:
• Must make a tangible difference to his area of operation. and exceed business expectations.

Business Planning and Performance:

• Able to transform the corporate goals into business plans.
• Able to Plan, follow-up and execute those plans, whether they are annual or development plans.
• Monitor the plan performance and initiate action to strengthen results and take the corrective action accordingly.
• Provide periodic work progress reports.
• Responsible for monitoring and controlling budgets and expenses to achieve the optimum cost efficiency.

Organizational Development:

• Develop the organizational structure according to the current requirements taking into consideration future and development plans.
• Ensure availability of job descriptions for all job roles and deployment.

Business Process Improvements:

• Develop, coordinate well-defined written systems, policies, procedures, and seek automations opportunities as much as possible.
• Should be conversant and able to navigate through IT solutions especially those relevant to his job and business.
• Promote the automated systems and using them fully, to spread its culture.

Quality:

• Quality is considered as alfanar’s prime competitive advantage as such, managers are expected to act accordingly.

Adaptation:

• Adapt to new and alternative techniques, technologies, management structures, and business models.

Health, Safety and Environment:

• Ensure a safe, secure, and legal work environment as per the standard regulations.

Academic Qualification

Bachelor Degree in Markting & Communication or Any relevant field

Work Experience

6 to 10 Years

Technical / Functional Competencies

Advertising DesignDesign ToolsDesign SpecificationsCreativityOral/Written Communications