Job Description
About the Team
The vision of the Global Business Marketing (GBM) team is to create a global brand that amplifies our mission and establishes TikTok as a unique and critical investment for the industry we serve. Fostering best in class creative work on our platform, inspiring the industry through storytelling and showcasing our unique business brand at scale is the core focus of our collective team. Our purpose is to inspire, educate and unlock the possibilities on TikTok for the marketing community and businesses of all sizes.
TikTok's Global Integrated Communications (GIMC) team within GBM produces business entertainment that promotes TikTok-first thinking, servicing global business marketing teams and regional business marketing teams through a scalable approach. The team is comprised of world-class marketing, channel, production experts, designers, and events professionals dedicated to showing our agency partners and clients how best to show up on TikTok. We have a passion for, and deep knowledge of TikTok as a platform, and are full of ideas that will help propel the platform into the future.
We are looking for a conceptually driven Creative Copywriter with experience working for an advertising platform, or at an agency with a portfolio that clearly demonstrates strong work for B2B clients.
This role will develop big ideas and sharp, compelling copy for some of TikTok’s most influential business campaigns, product marketing initiatives, and global event moments. The ideal candidate knows how to turn complex advertising products and business objectives into clear, culturally relevant creative for marketers, agencies, and brands.
You should be equally comfortable developing a campaign platform, articulating the thinking behind it, and bringing it to life across video, social, experiential activations, stage scripts, websites, and marketing collateral.
This is not a traditional consumer copywriting role. All candidates must have a portfolio that shows direct experience creating work for B2B clients. We need someone who understands how to create original work for a business audience without losing the energy, creativity, and joy of the TikTok brand.
This position reports to the Supervising Creative Director.
Responsibilities
- Collaborate closely with Creative Development, Design, Video Production and Events teams to come up with big ideas and platforms for different initiatives - and be able to execute with clear, sharp, and creative copy writing for a business audience, clearly communicating the benefits of TikTok's ad products and services
- Ideate and concept for a range of executions, with the ability to articulate strategy, set a creative vision, and pitch ideas to cross-functional stakeholders and leadership
- A passion for cultural trends both on and off of the TikTok platform, and an understanding of how to shape these insights to meet a business purpose or objective
- Interpret briefs from stakeholders and cross-functional partners to understand project requirements for campaigns and major tentpole events
- Creative flexibility and expertise writing stage scripts, video scripts, experiential copy, website copy, and lots of things in between
- Translate ad products and services into understandable and interesting language that encourages audiences to interact and engage
- Edit and proofread copy as needed, giving direction to third party partners or other internal writers
- Use SEO principles to maximize copy’s reach
- Manage multiple projects simultaneously and autonomously, adhering to deadlines and ensuring high-quality deliverables
- Attend project meetings and presentations to provide creative input and address any copy-related concerns or challenges
- Conduct post-project evaluations and analyze feedback to continuously improve our messaging
Minimum Qualifications
- Minimum 4+ years of proven experience as a creative copywriter, with direct experience working for an ad platform company or writing for a business-focused agency or brand.
- A strong portfolio demonstrating expertise in concept development, creative writing, and ability to maintain brand voice and tone is required.
- Excellent writing, editing and proofreading skills to effectively convey ideas and collaborate with internal teams, stakeholders, and cross-functional partners.
- Great organizational skills and the ability to prioritize tasks effectively.
- Detail-oriented with a collaborative spirit.
- Knowledge of online content strategy and creation.
Preferred Qualifications
- Agency and Marketing experience preferred,
