Job Description

A young and rapidly growing casino affiliate company is looking for  a creative copywriter with curiosity and willingness to learn and explore.

We're looking for more than someone who can write good English.

We want a creative thinker who understands performance marketing, knows how to research audiences, develop original advertising angles, and turn ideas into compelling ad scripts.

You'll work closely with the company's Creative Director, video editors, and Campaign Managers to create high-performing ads for different markets and audiences.

Your main focus will be creative research, ideation, direct-response copywriting, and video ad scripting.

We want someone who can think beyond the words and understand the entire creative — the hook, visuals, storytelling, pacing, audience, offer, and desired action.

Key Responsibilities

Creative Research

Research target audiences, customer behavior, motivations, and buying triggers.

Analyze competitor ads, winning creatives, customer reviews, and social media trends.

Identify new advertising angles, hooks, storytelling, and creative opportunities.

Turn research and performance insights into actionable creative ideas.

Copywriting & Scriptwriting

Write engaging hooks, headlines, CTAs, ad copy, and complete video scripts.

Develop scripts for UGC ads, testimonials, product demonstrations, gameplay ads, and other short-form performance creatives.

Create original advertising concepts, not just variations of existing ads.

Help develop messaging for landing pages and advertising funnels when needed.

AI & Creative Tools

Use AI tools to support research, brainstorming, scripting, and creative development.

Experiment with new AI tools and workflows to improve speed and creative quality.

Use AI as a tool to improve your work, not as a replacement for original thinking.

Collaborate with AI video editors to develop concepts that take advantage of new production capabilities.

Requirements

Native-level English writing and speaking — mandatory.

1+ years of experience in direct-response copywriting, performance marketing, or advertising creative.

Proven experience writing video ad scripts, hooks, headlines, CTAs, and performance-driven advertising copy.

Strong understanding of consumer psychology, storytelling, and what motivates people to take action.

Understanding of paid social advertising and performance marketing principles.

Ability to interpret creative performance data and use it to improve copy.

Strong visual thinking and an understanding of how writing connects with video, editing, and storytelling.

Experience using AI tools for research, ideation, or copy development.

Ability to work quickly, manage multiple projects, receive feedback, and collaborate with a creative team.

High attention to detail and a proactive, problem-solving mindset.

Advantages

Experience writing performance ads for iGaming.

Experience with DTC / e-commerce brands.

Experience writing UGC, VSLs, advertorials, or conversion-focused landing pages.

Experience with international campaigns, especially Canada, the US, UK, and other English-speaking markets.

Experience researching competitor ads and identifying successful creative patterns.

Familiarity with tools such as ChatGPT, Gemini, Claude, or other AI research and writing tools.

Experience working closely with video editors, creative strategists, or media buyers.

Experience working with other languages.

Who We're Looking For

Someone who:

Thinks creatively, not just follows instructions.

Is curious about people, marketing, and consumer behavior.

Knows how to find strong ideas through research.

Can write scripts that sound natural, emotional, and convincing.

Understands that a good-looking ad is not necessarily a high-performing ad.

Takes ownership of their work and continuously looks for ways to improve it.

Is comfortable experimenting, testing new approaches, and learning from results.

How to Apply

Please send:

Your CV and portfolio.

3–5 examples of performance ads or video scripts you've written/ art directed, preferably with links to the finished ads and what you did in every ad.

A short explanation of your experience with performance marketing and AI tools.

We're looking for someone who can combine strong writing, consumer understanding, creative thinking, and performance marketing to help us create better ads and develop new winning concepts.