Title: Creative Copywriter
Hiring Range: $58,000 to $75,000
Pay Band: UG
Agency: Virginia Lottery
Location: Virginia Lottery
Agency Website: www.valottery.com
Recruitment Type: General Public - G
Job Duties
For more than three decades, the Virginia Lottery has worked to build a strong reputation, one synonymous with providing fun, entertaining experiences and doing so responsibly and with integrity. Proceeds from traditional Lottery games support K-12 public education in Virginia. Taxes generated by sports wagering and casino gaming, which are regulated by the Lottery, benefit other priorities of the Commonwealth.
The Virginia Lottery is currently seeking a Creative Copywriter to join our Marketing Department.
The Creative Copywriter is a key member of the Advertising team at the Virginia Lottery, responsible for creating, editing, and maintaining player-facing content and developing compelling, consumer-oriented messaging that drives advertising campaigns, supports product launches, strengthens player engagement and champions lottery innovation, and builds brand awareness—all while aligning with the Lottery’s mission, values, and brand voice. The Creative Copywriter will play a critical role in developing scripts and storyboards for advertising campaigns. The position reports to the Advertising Manager and collaborates with colleagues across creative services and internal clients. This role involves writing and optimizing creative content across multiple platforms, including digital ads, webpages, advertising campaigns and promotions, radio, brochures, point-of-sale signage, event materials, video captions, player-facing emails, social media posts, and other channels. The ideal candidate will have a strong command of web and SEO best practices, excel in digital storytelling, and can craft compelling, engaging content that resonates with diverse audiences.
Note - This position requires in-office work three days per week including Tuesday and Wednesday.
Minimum Qualifications
• BA in English, Marketing, Advertising, Communications, or a related field.
• Requires 3–5 years of professional copywriting experience in advertising, marketing, or agency environments, with demonstrated success developing content for multi-channel campaigns across digital, broadcast, retail, and social platforms.
• Experience writing consumer-facing content that supports product marketing, promotions, and brand campaigns; a strong understanding of digital marketing practices, including SEO and performance-driven content; and the ability to collaborate effectively in a cross-functional fast-paced, team-oriented environment.
• Familiarity with lottery products, promotions, or compliance-driven advertising standards is a plus.
• Expert knowledge of copywriting principles, including persuasive writing, storytelling, and audience engagement.
• Strong editing and proofreading skills with attention to detail, grammar, and clarity.
• Ability to translate complex product or promotional information into clear, compelling, consumer-friendly messaging.
• Ability to write in a consistent, engaging tone aligned with the Virginia Lottery brand voice, maintaining clarity, positivity, and audience appeal.
• Ability to develop creative concepts, messaging strategies, and copy that support integrated marketing campaigns.
• Skill in participating in ideation, brainstorming, and storyboarding processes for multi-channel campaigns.
• Understanding of multi-channel marketing environments, including digital, broadcast, retail, and social platforms.
• Knowledge of digital marketing principles, including SEO, content optimization, and performance-driven messaging.
• Ability to effectively collaborate with cross-functional teams, including designers, producers, marketers, and external partners
• Ability to ensure all content meets legal, brand, and responsible gaming requirements.
A comparable amount of training and experience may be substituted for the minimum qualifications.
Additional Considerations
See Minimum Qualifications.
Special Instructions
You will be provided a confirmation of receipt when your application and/or résumé is submitted successfully. Please refer to “Your Application” in your account to check the status of your application for this position.
The selected candidate will be required to complete a background investigation.
The Virginia Lottery is unable to provide sponsorship for this position now or in the future. Applicants must be authorized to work in the United States without sponsorship.
The Virginia Lottery is an independent state agency, and as such all positions are exempt from the Virginia Personnel Act, as well as most Executive Branch human resources policies. The Virginia Lottery is a fun place to work and values diversity in the workforce. We offer a competitive salary and excellent benefits. The Virginia Lottery is an Equal Opportunity Employer. Only online applications completed in their entirety will be accepted for this position. The Virginia Lottery will provide, if requested, reasonable accommodation to applicants in need of accommodation in order to provide access to the application and/or interview process. If any assistance is needed when applying online, please contact the Virginia Lottery’s Human Resources Department at (804) 692-7000.
Applications will be accepted until a suitable pool of candidates is received. After 5 business days, this position may be closed at any time.
Contact Information
Name: Human Resources
Phone: 804-692-7000
Email: N/A
In support of the Commonwealth’s commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their AHP Letter (formerly COD) provided by the Department for Aging & Rehabilitative Services (DARS), or the Department for the Blind & Vision Impaired (DBVI). Service-Connected Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS/DBVI to get their AHP Letter. Requesting an AHP Letter can be found at AHP Letter or by calling DARS at 800-552-5019.
Note Applicants who received a Certificate of Disability from DARS or DBVI dated between April 1, 2022- February 29, 2024, can still use that COD as applicable documentation for the Alternative Hiring Process.
The Commonwealth of Virginia is located in the South Atlantic region of the United States. It was the 10th state to be admitted to the Union on June 25, 1788. Home to approximately 8 million residents, Virginia is the 12th most populous state in the United States. The capital is Richmond, and its most populous city is Virginia Beach.
The narrative history of the Commonwealth of Virginia often begins with the founding of Jamestown in 1607, near what is now modern day Williamsburg, Virginia. Jamestown became the first permanent English settlement in the New World, and the Virginia General Assembly, established on July 30, 1619, is now recognized as the oldest legislative body in the western hemisphere. When Virginia became a royal colony in 1624, the robust tobacco trade that had been developing in Virginia helped establish the American colonies as a powerful economic force. During the American Revolution, Virginia witnessed the final surrender of British forces at Yorktown and later became known as the birthplace of many revolution-era figures and future American presidents, including George Washington and Thomas Jefferson. To date, 8 United States presidents have been born in Virginia, more than in any other state.
The modern government of Virginia is nearly identical in structure to the federal government, and is divided into 3 branches, these being the executive, legislative, and judiciary branches. The Virginia General Assembly is comprised of the 100-member House of Delegates and the 40-member Senate. A governor and lieutenant governor are elected every 4 years. Governors cannot be elected to or serve consecutive terms. Virginia’s judicial system consists of the Supreme Court of Virginia and the Court of Appeals of Virginia, the Circuit Courts, and the lower General District Courts and the Juvenile and Domestic Relations District Courts. Virginia has 13 electoral votes in presidential elections, and possesses 11 seats in the U.S. House of Representatives.
