Posting number: PMA 32078 07/26
Department: Department of Natural Resources
Division: Colorado Parks & Wildlife
Job classification: Marketing & Communications Specialist III
Posting type: Open & Promotional
Categories: Administration, Administrative Assistant, Public Relations, Professional, Parks and Recreation, Parks, Natural Resources, Customer Service, Marketing, Communications, Office and Administrative Support, Program Management, Wildlife
Consider joining the dedicated people of the Colorado Department of Natural Resources. It’s our mission to manage and conserve Colorado’s natural resources for the benefit of people today – and tomorrow. That means we have to balance development with conservation so the state we all love provides similar opportunities for our children and their children.
We invite you to explore our website at https://dnr.colorado.gov/about-us to find out more about the work we do to manage Colorado’s natural resources for today – and tomorrow.
The State of Colorado believes that equity, diversity, and inclusion drive our success, and we encourage candidates from all identities, backgrounds, and abilities to apply.
In addition to offering rewarding, meaningful work, we offer:
The Branding and Communications Section exists to lead the planning, development, creation, implementation and evaluation of creative methods and communications techniques to efficiently communicate CPW programs, products and activities to local, regional and national publics based upon CPW leadership goals. The work unit is responsible for communicating with the public using the agency website, press releases, social media, regulation brochure publications, mass marketing efforts, video, and Colorado Outdoors Magazine and blog. The work unit is also responsible for pricing, production and distribution of these materials. The work unit is also responsible for overseeing the CPW retail operations, including the online store.
This position will perform communications and marketing responsibilities across the Branding and Communications section, serving as a key conduit for staff SMEs to share complex financial, operational and scientific data to a wide audience of stakeholders and constituents, including the agency’s Spanish-speaking constituents.
CPW programs, including Keep Colorado Wild, Future Generations Act, Gray Wolf Restoration, Hunting license application and allocation, wildlife management, and land and species conservation work are incredibly important to all Coloradans. The ability to share the detailed work of the agency to Spanish-speaking audiences through press releases, media interviews, social media, video scripts and other section tactics is crucial to ensure that the agency’s work and mission are more accessible and promote a Colorado For All.
This position will provide consistency in brand voice to a broader audience, allowing CPW to share crucial agency conservation, recreation and stewardship concepts across platforms to Spanish-speaking residents and visitors, recreationists, hunters, anglers and advocates for the state’s natural resources.
Expected duties include:
Serve as the CPW Spanish-speaking Statewide Media Spokesperson
Respond to media inquiries and requests for information as assigned.
Serve as media spokesperson when needed and serve as the agency’s primary spokesperson for Spanish-language media.
Write original news releases, social media posts, FAQs for the Spanish-speaking community and media.
Assist agency communications team with translating news releases, social media posts, FAQs for the Spanish-speaking community and media.
Develop and adapt communications tactics for Spanish-speaking audiences, including identifying audience-specific angles, priorities, and messaging approaches that may differ from English-language communications.
Attend select key meetings live or via Zoom (e.g., Parks and Wildlife Commission, Public Engagement sessions) to quickly provide information to Spanish-speaking constituencies
Collaborate with section staff on Spanish-language needs strategy and execution
Work closely with the graphic designer and the marketing team to identify Spanish-language gaps and needs in CPW products and collaborate to incorporate resulting materials into existing or new visual media and printed communication plans.
Review existing products to prioritize updates.
Engage with Spanish-language publications and broadcasters to help identify new marketing or partnership opportunities.
Monitor emerging issues, concerns, and trends with Spanish-speaking communities and provide recommendations to agency leadership and communications staff regarding outreach priorities, information gaps, and engagement opportunities.
Track and evaluate Spanish-language media coverage, audience engagement, and outreach effectiveness to inform future communications and marketing strategies.
Assist with photo and video shoots as needed.
Work with Section Staff to Write, Edit and Proofread New Content (English/Spanish)
Create and edit copy in tandem with regional and section staff throughout the agency being requested to share through statewide communications channels.
Assist with writing about the agency’s work for Colorado Outdoors Magazine and/or Blog, annual reports, fact sheets and marketing campaigns.
Proofreading duties for regulations brochures, park brochures, and Colorado Outdoors Magazine.
Additional situational communications responsibilities (English/Spanish)
Support marketing & communications specialist I with questions and comments received via CPW social media channels during busy seasons/projects
Gather and provide content for agency’s email Newsletters for large volumes of information, leave coverage, etc.
Participate in bi-weekly section meetings and regular touchpoints with section manager.
Collaborate with future accessibility position on maintaining assets, providing web/DAM updates and trainings with the section.
Other duties as assigned.
Minimum Qualifications
Six (6) years of relevant experience as a communications specialist, journalist, public relations specialist, public information officer, or an occupation related to the work assigned to this position.
OR
A combination of related education in communications, journalism, public relations, or a closely related field, and/or relevant experience in an occupation related to the work assigned equal to six (6) years.
Substitutions
Preferred Qualifications
Required Competencies
Conditions of Employment
Have an assigned State fleet vehicle
Are required to operate a vehicle as part of the position
Utilize a State fleet vehicle as a pool vehicle
APPEAL RIGHTS:
All applications received by the closing of this announcement will be reviewed by an HR Specialist against the Minimum Qualifications in this announcement.
Colorado Revised Statutes require that state employees are hired and promoted based on merit and fitness through a comparative analysis process. Part of, or all of, the comparative analysis for this position will be a structured application review by Subject Matter Experts.
Resumes, cover letters and other attachments are not considered as part of initial reviews, therefore, it is important to document in your application your education, experience, minimum qualifications, and preferred qualifications as outlined in the job announcement
Please thoroughly answer all supplemental questions (if listed) since question responses may be evaluated for content, writing ability, spelling, grammar, and effective communication.
This recruitment may involve additional testing and/or exams to arrive at the top group for interviews.
Serve the needs of the State of Colorado through a number of subdivisions. The Colorado Judicial, Legislative, and Executive branches form the government for the State of Colorado. "A Career should be about believing in what you do and making a positive impact on your community. That is a career that makes you proud; that is a career with distinction."- Mary Mullarkey, Chief Justice of the Colorado Supreme Court.
