The Brydens Group

CPJ St. Lucia - Brand Manager

The Brydens Group  •  Castries, LC (Onsite)  •  1 day ago
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Job Description

BRAND MANAGER

Reports to: Senior Marketing & Customer Service Manager

Purpose

Drive brand growth and equity by setting the strategic direction for assigned brands and portfolios. Ensure alignment with CPJ’s commercial objectives, partner expectations, and market opportunities.

Key Responsibilities

  • Develop annual brand plans, including positioning, pricing, promotions, and portfolio strategy.
  • Conduct market research and analyze consumer trends, competitor activity, and category performance.
  • Build and maintain strong relationships with brand principals and suppliers.
  • Partner with Sales and Customer Service to ensure brand strategies translate into commercial success.
  • Monitor performance against KPIs (volume, revenue, market share, brand health).
  • Manage A&P (Advertising & Promotion) budgets, ensuring optimal ROI.
  • Provide input into NPD (New Product Development) and product launches.

Qualifications and Skills

  • Bachelor’s degree in Marketing, Business, or related field.
  • 3–5 years’ experience in brand management, FMCG preferred.
  • Strong analytical and strategic planning skills.
  • Excellent communication and stakeholder management.
  • Ability to manage budgets and timelines effectively.

What We’re Looking For

A strategic, commercially minded professional who can elevate brand performance and drive market growth. Someone who is analytical, creative, and deeply attuned to consumer behavior. A leader who can influence cross-functional teams, manage brand budgets with discipline, and execute campaigns with precision. Most importantly, someone who is proactive, data-driven, and committed to strengthening CPJ’s brand presence across all channels.

Application Deadline:

Interested applicants are invited to submit their applications no later than 29th August 2026

The Brydens Group

About The Brydens Group

Along with a commitment to excellent service, disciplined acquisition, and continual growth, The Brydens Group is distinguished by its customer-first approach to business. For more than 100 years, we have connected customers to top-brand products. We enable businesses to thrive, economies to prosper, and help individuals to realize their ambitions.

Industry
Food & Beverage
Company Size
11-50 employees
Headquarters
San Juan, TT
Year Founded
Unknown
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