Job Description

CPG Sales Representative

Toronto Territory

55k Base plus commissions/ Bonus

Our client is a leading importer and distributor of branded and private-label consumer packaged goods (CPG), partnering with national brands and independent retailers across Ontario. We pride ourselves on strong retail relationships, execution excellence, and territory ownership.

We are seeking a driven and relationship-focused CPG Sales Representative to manage and grow our Oshawa–Kingston territory This role is responsible for developing retail relationships, expanding distribution, executing in-store programs, and driving consistent sales growth across independent and regional accounts.

The ideal candidate has hands-on experience selling CPG into grocery, convenience, specialty, or independent retail environments and thrives in a field-based, autonomous sales role.

Key Responsibilities

• Manage and grow an assigned Oshawa–Kingston sales territory
• Call on independent grocery, convenience, specialty food, and regional retail accounts
• Drive new listings, distribution gains, and shelf presence
• Execute promotions, pricing programs, flyers, and in-store activations
• Build strong relationships with store owners, managers, and buyers
• Conduct regular store visits to ensure merchandising standards, planogram compliance, and product availability
• Identify new business opportunities and open new accounts
• Monitor competitor activity and provide market feedback
• Manage territory forecasting, reporting, and CRM updates
• Work closely with internal sales leadership and supply chain teams

Qualifications & Experience

• 2+ years of CPG sales experience, preferably in a field sales role
• Proven experience selling into independent retail channels
• Strong negotiation, presentation, and closing skills
• Must reside in the territory
• Self-motivated, organized, and able to manage a large geographic territory
• Excellent relationship-building and communication skills
• Valid driver’s license and ability to travel throughout the territory
• CRM experience preferred (Salesforce or similar)