Xiaomi Technology

CPA业务运营

Xiaomi Technology  •  Onsite  •  5 hours ago
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Job Description

CPA业务运营

北京

社招

全职

职位 ID:A129197

职位描述

  1. 负责CPA买量业务的整体策略规划与执行,承接广告主推广预算,深入理解客户行业特征、推广目标(拉新/拉活/促转化)及效果考核要求,制定整体投放策略与预算分配方案。 2. 统筹多渠道投放策略,根据客户目标与预算规模,平衡CPA成本与量级目标,分配各渠道投放策略制定、预算分配与效果优化。 3. 深度参与买量策略制定、制定采量规则、结算规则,监控各渠道流量质量与采买成本,识别异常波动并快速响应,通过调价、换素材、调定向等手段控制CPA成本,保障投放利润空间。 4. 建立并完善投放数据监控体系,实时跟踪CPA、CVR、ROI、LTV等核心指标,基于数据洞察推动投放策略迭代,持续降低获客成本、提升转化效率。 5. 搭建业务分析模型与复盘机制,定期输出行业洞察报告、竞对投放分析、渠道效果评估,为业务决策提供数据支撑。

职位要求

  1. 本科及以上学历,5年以上效果广告相关经验。 2. 熟悉效果广告投放逻辑,精通厂商广告者加分。 3. 具备扎实的数据分析能力,能拆解投放数据,发现问题并制定可落地的优化策略,推动广告效果提升。 4. 良好的沟通协调能力,能高效对接代理商及内部跨部门团队,推动项目落地与问题解决。 5. 对行业动态与平台新玩法敏感,具备探索欲和钻研精神,有韧性且目标感强。 加分项 - 有厂商广告外投渠道体系搭建、规模化CPA买量操盘经验优先。

投递

Xiaomi Technology

About Xiaomi Technology

Xiaomi Corporation was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues innovations, high-quality user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world's leading smartphone companies. The company has also established the world’s leading consumer AIoT (AI+IoT) platform,reached 558 million smart devices connected to its platform (excluding smartphones,laptops and tablets) as of September 30 2022. Xiaomi products are present in more than 100 countries and regions around the world. In August 2022, Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. The company is the fastest-rising Chinese technology conglomerate during the four-year period.

Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

Industry
IT & Software
Company Size
10,000+ employees
Headquarters
Beijing, CN
Year Founded
2010
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