ALLEN Digital

Coypwriter

ALLEN Digital  •  Bengaluru, IN (Onsite)  •  5 months ago
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Job Description

Location: Bengaluru,Karnataka,India

Job Title: Brand Storyteller ( Copywriter )

Location: Bangalore
Company: Allen Career Institute

Department: Marketing
Work Mode: On-site (6 days/week)
Experience: 3 years minimum
Designation: Executive

ALLEN is looking for a Brand Storyteller who can craft impactful messaging across print, outdoor, CRM, and digital platforms. From hoardings that stop traffic to push notifications that drive action — your words will shape the future of education.

Key Responsibilities:

  • Write compelling copy for print ads, hoardings, brochures, and radio spots
  • Create engaging CRM content – SMS, emailers, push notifications
  • Develop sharp, scroll-stopping copy for digital platforms – social media, banners, landing pages
  • Collaborate with designers and brand teams on integrated campaigns
  • Adapt messaging for regional audiences while maintaining brand voice
  • Ensure compliance with advertising regulations and maintain brand safety standards

Must-Have Skills & Experience

  • 3–6 years of experience in copywriting across traditional and digital media
  • Strong portfolio with work in print, outdoor, CRM, and digital campaigns
  • Ability to write with clarity, empathy, and emotional impact
  • Understanding of youth audiences, education space, and regional nuances
  • Bonus: Experience in education or youth-focused brands.

Reporting To: Content Lead

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ALLEN Digital

About ALLEN Digital

At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionising education with a tech-first approach.

We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.

Join us in reshaping education for the digital era and unlocking the full potential of every student!

Industry
Education & Training
Company Size
501-1,000 employees
Headquarters
Bengaluru, IN
Year Founded
Unknown
Website
allen.in
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