Job Description

Country/Market Marketing Graduate - SMB

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• This role is responsible for assisting in market research and supporting development of market plans for the assigned market. The role collects data to evaluate campaign performance and prepares performance reports while ensuring compliance with local laws. Additionally, the role coordinates execution of plans as per milestones, supports customer experience design, content adaptation, and priority project management.

Responsibilities
• Assists in conducting market research to understand local consumer behavior, preferences, and trends.
• Assists marketing managers in the development of market plans and initiatives tailored to the assigned market.
• Supports collection and analyzes of marketing data to evaluate the performance of campaigns in the target market.
• Reads and learns about country/market marketing regulations and ensures that all marketing activities adhere to legal and regulatory requirements.
• Assists in preparation of regular reports on marketing performance metrics, including ROI, conversion rates, and campaign effectiveness.
• Coordinates execution of marketing plan deliverables and milestones across markets.
• Supports design of customer experience journeys and touchpoint plans that leverage paid and owned media channels to maximize awareness and marketing goals.
• Works with cross functional teams to assist with execution of specific touchpoints and activations in marketing plans.
• Supports the translation and adaptation of marketing content to market/country’s language, culture to ensure it resonates with the local audience.
• Supports priority projects with direction, maintains relationships with internal stakeholders and shares information via standardized reports.

Education & Experience Recommended
• Four-year Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 0-2 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts own work and acts as a team member by providing information, analysis, and recommendations in support of team efforts.

Complexity
• Learns to apply basic theories and concepts to work tasks.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (United Kingdom)

Travel -

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “ Know Your Rights: Workplace Discrimination is Illegal"