Hands-on marketing for the French B2B auction market
Troostwijk brings global sellers and buyers together on one of Europe's leading B2B auction platforms. In France, we are a small, fast-moving team of 11 — close to our customers, quick to decide, and building real momentum in the market. We combine digital reach with personal, local service: low barriers for bidders and effortless selling for sellers.
To grow our French business, we are looking for a hands-on Country Marketing Manager France who makes our marketing genuinely French and supports our sales team in their daily work. Our long-term vision is to become Europe's largest auction platform — and France is a key part of that.
Whether in construction, agriculture or logistics — wherever companies need to sell assets efficiently, you'll find Troostwijk. We are the engine that lets a construction firm sell surplus machinery to a farmer in Poland while a logistics company renews its fleet at the same time.Our auctions span a wide and growing range of industries.
What makes us different is global reach combined with local understanding. In France, that local understanding is your job: a small team, scale-up energy, short lines of communication, and plenty of room to shape how we show up in the market.
As Country Marketing Manager France, you own marketing for the French market end to end — always close to the business and to the sales team you support day to day. Three areas matter most:
Tailor-made auction marketing. Your core job is bringing as many bidders and buyers into our French auctions as possible. You use every channel that works: mailings through our CRM Bloomreach, Meta campaigns, potential LinkedIn campaigns, external newsletters, trade magazines, forums — and anything else you can think of to drive the right audience to the right auction.
Localising campaigns and communication assets. Campaign and communication assets have to fit the French market perfectly. Our Communication Specialist in Düsseldorf and our Graphic Designer in Amsterdam produce the base materials; you make sure they land in France — not just translated, but properly adapted to French culture, tone and market expectations, and ready for the sales team to use.
Seller marketing on a fixed budget. You get the most out of every euro to win sellers: ads in relevant trade magazines, Meta / Google / LinkedIn campaigns, events, and more. You generate and qualify leads in HubSpot and hand them over to the sales team — so marketing turns directly into pipeline.
You'll have experienced Country Marketing Managers in other regions as sparring partners, central functions that have your back, and a CMO who backs your decisions. This is a role for someone who likes building structure where there is none yet, who is comfortable juggling multiple stakeholders, and who would rather get ahead of the wave than just react to it. You turn data into strategy and strategy into measurable growth.
Experience & expertise
2–3 years of experience in digital marketing
Proven results in campaign management (Meta, Google, LinkedIn)
Experience with CRM systems, ideally HubSpot and Bloomreach or similar ones
Understanding of B2B sales processes
Experience in PR / press work
Confidence in adapting and localising marketing content for the French market
Personal qualities
Entrepreneurial mindset and a hands-on attitude
Strong analytical skills
Excellent stakeholder management
Fluent / native-level French and fluent English (German is a plus, as materials come from our German and Dutch colleagues)
Enthusiasm for team and company culture
Flexible hybrid working model (3 days office, 2 days home office)
Individual consideration for personal circumstances
Genuine holiday cover through international colleagues
A clear growth path to Team Lead or Country Lead
(needs to be adjusted to the French Office)
Help us build one of Europe's leading auction platforms — and make Troostwijk a real name in the French market. At Troostwijk you don't just do marketing; you help shape how French companies buy and sell.
Apply now and become our Country Marketing Manager France.
TBAuctions (TBA) is Europe’s leading online auction platform for B2B used industrial equipment with over 1,200 team members across the Nordics, Benelux +UK, and Continental Europe. We believe that Everything Has Value. With our proprietary intelligent auctioning platform, we make the process of buying and selling more effective and efficient by using technology, automation, and economies of scale. TBA’s digital auctions make this happen by creating a cross border platform that offers a perfect match between demand and supply of used business goods. Together with our brands (Auksjonen, Auktionshuset dab, British Medical Auctions, HT Auctions & Valuations, Klaravik, PS Auction, Surplex, Troostwijk Auctions, and Vavato), TBA brings sustainable trade to a higher level. Sourcing locally and selling globally, millions of products are auctioned every year.
Our vision is to be the first and most trusted choice to buy and sell used business assets, maximizing their lifespan and value; accelerating the circular economy. We are passionate about making digital auctioning the best option to create value for B2B sellers and buyers. We seamlessly connect close, easy, and fast sourcing with global demand by multiplying the power of our people, technology, and data. In doing so, we will build a profitable business, reward and develop our people, and extend the lifecycle of assets to reduce waste and emissions.
We are building a better future, come join us!
