Rakuten is a leading global e-commerce company. Our mission is to contribute to society by creating value through innovation and entrepreneurship

At Rakuten, we drive disruptive innovation, engaging knowledge, creativity and passion from around the world to achieve ambitious goals and help build communities in which people can pursue their dreams and live in happiness.

A rare opportunity to work at Rakuten Travel, Japan’s largest online travel agency (OTA), to expand international markets and be part of the next stage of growth.

We are seeking a passionate and proactive Country Marketing Executive to:

• Support Rakuten Travel’s local market strategy
• Lead execution of local campaigns
• Drive initiatives to build a strong travel brand in Korea

This role involves:

• Executing integrated marketing strategies
• Developing locally relevant campaigns
• Managing and growing social media presence
• Coordinating media and events
• Helping shape brand voice and customer loyalty

Responsibilities

• Develop content and social strategies to drive brand awareness and engagement
• Manage social media platforms (Facebook, Instagram, Naver, Kakao) with strong content strategy and data analysis
• Own activation strategies across paid media channels
• Monitor market trends, competition, and landscape; provide insights and best practices
• Use customer insights and seasonal data from internal and external tools
• Collaborate with internal and external stakeholders and coordinate with HQ teams to deliver projects on time

Requirements

• Bachelor’s degree in Marketing, Communications, or related field (preferred)
• Minimum 3 years of marketing experience, including content and performance marketing in digital media
• Fluency in Korean and English (spoken and written)
• Strong understanding of Korea market landscape and consumer behaviour
• Digitally savvy with strong analytical and administrative skills
• Fast learner, curious, and a team player
• Startup mindset: collaborative, entrepreneurial, and able to work independently when needed
• OTA industry experience is a plus
• Familiarity with tools such as Photoshop, Canva, and Figma is a plus

Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.