We’re bringing the cleanest nutrition into the UK.
Vilgain is growing fast — 100%+ YoY. Our mission is simple: make the highest-quality food and supplements accessible worldwide. We’re already a strong player in Europe. Now we’re building the next chapter of Vilgain in the UK..
We’re looking for a Country Manager who can take real ownership of our growth in the market. You’ll combine strong e-commerce expertise with commercial thinking, understand what makes a local market work, and turn strategy into execution.
This is not a role for someone who only manages an online store. You’ll help shape the market, build the right local customer experience, and work across e-commerce, marketing, operations and commercial development to make Vilgain successful locally.
Own and drive Vilgain’s growth in the UK market, with a strong focus on e-commerce
Take responsibility for the local P&L, commercial performance and key market KPIs
Develop and execute the local market strategy — from growth opportunities and customer acquisition to retention and brand development
Manage and continuously improve the local e-commerce experience, including conversion, UX, merchandising, SEO, content and localization
Lead local product launches, promotions and commercial campaigns
Use data, customer insights and market trends to identify opportunities and make decisions
Build a strong understanding of the local customer and translate it into products, communication and customer experience
Work closely with our EU-based growth, product, creative, operations and supply chain teams
Ensure the local market is operationally ready — including logistics, inventory, customer experience and compliance
Build and manage relationships with relevant local partners, platforms and commercial stakeholders
Identify opportunities beyond DTC e-commerce, including B2B and other relevant commercial channels
5+ years of experience in e-commerce, commercial or country/market management
Deep hands-on understanding of e-commerce and DTC business models — ideally from a high-growth consumer brand
Experience taking ownership of a market, business unit, channel or significant commercial area
Strong commercial and analytical mindset — you’re comfortable owning numbers, KPIs and business results
Experience with Shopify or a similar e-commerce platform
Strong understanding of conversion, customer journey, merchandising, performance marketing and e-commerce operations
B2B / wholesale experience is a major advantage
Experience in the UK market and strong understanding of the local consumer landscape
Entrepreneurial, proactive and highly autonomous — you don’t wait for someone to tell you what to do
Comfortable operating in a fast-growing environment where you’ll need to build things rather than inherit finished processes
A key role in building Vilgain’s presence in the UK
Real ownership over a market and its commercial growth
The opportunity to shape the local strategy from an early stage
Full flexibility — remote work from anywhere in the UK or US
Direct access to a strong EU-based team across growth, product, operations and creative
Monthly credit to spend on Vilgain products
A transparent, fast-moving culture with little corporate bureaucracy
The chance to build something meaningful rather than simply manage an existing market
See yourself in this role? 👀
We’d love to hear from you. Send us your CV and tell us a little about yourself!
Consumption of low quality food contradicts human performance, life satisfaction and growth as an intelligent species.
Our mission is to produce the best affordable functional food and teach you how to use it to maximize your potential.
