Job Description

The TIENS Group Co., Ltd. is a multinational conglomerate, integrating industrial
capital, business capital and financial capital with its scope of business
covering biotechnology, health management, hotel and tourism industry,
education & training, e-commerce and finance investment, etc. With its
business reaching over 190 countries, TIENS Group has set up branches in 110
countries & regions and has established strategic alliances with top ranked
enterprises from many countries.

Tasks

• Manage country operations in line with corporate standards to drive sales growth, expand market share, and ensure effective execution of regional projects.
• Apply deep understanding of the Multi-Level Marketing (MLM) / Direct Selling model to support business growth and distributor network development.
• Develop and implement strategic marketing plans, business development initiatives, and product positioning tailored to market needs.
• Identify customer needs, market trends, and high-growth opportunities to guide sales, marketing, and product strategies.
• Lead e-commerce operations and digital marketing initiatives (including SEO, SEM, social media, and influencer marketing) to grow online presence and sales.
• Plan and execute national sales events, training activities, and promotional campaigns to drive engagement and performance.
• Design and manage recruitment and retention programs to expand the customer base and strengthen distributor loyalty.
• Ensure compliance with all applicable laws, regulations, and internal policies to safeguard company assets and reputation.
• Execution of all projects delegated from the region

Requirements

• Degree in business administration or equivalent education
• Experienced manager with at least 10+ years of work experience in Network-Marketing (Direct Selling) and 5 years of leadership experience
• Extensive knowledge of the local market, product management and licensing requirements, and the ability to respond aggressively to changing market trends and competition to leverage new market opportunities
• Excellent speaking and writing in Turkish and English languages

Benefits

• High level of autonomy with full ownership of the local market
• Clear growth path toward regional or global leadership roles
• Direct exposure to executive leadership and international teams
• A collaborative, international culture that values initiative and accountability