Our client is seeking an experienced and commercially driven Country Manager to lead and grow its Kenyan operation. This role will be responsible for overseeing the overall performance of the business within Kenya, including commercial growth, operations, customer acquisition, retention, compliance, product localization, and market expansion.
The successful candidate will play a critical leadership role in driving revenue, strengthening market presence, and ensuring the business remains competitive within the highly dynamic East African betting and gaming landscape.
This position requires a strong understanding of the African iGaming market, particularly Kenya, with proven experience in sportsbook, online casino, customer acquisition, and operational management.
The ideal candidate will come from a well-established African-facing sportsbook or online gaming operator and have hands-on experience managing local market performance, customer growth, and operational strategy within Africa.
Experience with brands operating in East Africa or across emerging gaming markets will be highly advantageous.
Initiate International is first & foremost the leading Recruiter to the iGaming & Fintech industry across the African Continent, having been formed in South Africa back in 2007. Since we joined The Conexus Group in 2023, we now have the ability to offer global recruitment assistance to our clients & candidates through our sister recruitment brand, Pentasia, with their network of offices spanning every other continent. The Conexus Group portfolio also consists of an M&A Advisory, Payments Consultancy, Training Academy & Marketing Services business enabling us to offer a full-service consulting arm.
Initiate International is a team of specialist recruitment consultants who share a passion for recruitment. We ascribe to a more modern approach to recruitment where we, our clients and candidates form one team. It's through working as a team that we are able to identify a perfect match for both clients and candidates.
Exceptional service and quality delivery lie at the heart of the company, we therefore believe in taking a personalised approach to recruitment by striving to understand not only the requirements of our Clients but the nature and corporate culture of their business. In doing so we are not only able to identify the perfect match for your employment needs but are able to provide an employee who will make an immediate impact and begin to add value to your company from day one.
One of the keys to Initiates success is the wealth of industry knowledge its diversified staff of recruitment specialists have acquired throughout their personal experience and acquired networks in their relevant fields. Each division is headed by a qualified senior consultant who will personally consult and advice on the best solution for your recruitment needs.
