Job Description

Novibet is seeking a Country Manager in Cyprus to join our Commercial team If you're a strategic leader ready to drive sustainabl growth and own Novibet’s local commercial, marketing, and operational footprint, this is the perfect next step for your career.

Founded in 2010, Novibet is an established GameTech company operating in Europe, the Americas, and ROW countries (Greece, Brazil, Ireland, Finland, Mexico, Chile, Ecuador, Cyprus, and New Zealand), with hubs in Greece, Malta, Brazil, and Mexico and 1200+ employees across all countries of operation. We are committed to staying at the forefront of technological advancements, continually pushing boundaries and delivering seamless entertainment and online gaming experiences to our rapidly expanding customer base.

Your role

As a Country Manager you will acts as the primary market authority for Cyprus, directly influencing product prioritization, brand strategy, and regulatory positioning, with high visibility to the Group’s senior leadership.

Key Responsibilities:

• Own the Cyprus P&L end-to-end: revenue, margin, marketing investment, and cost base.
• Develop and execute the annual commercial plan (budget, forecasts, channel mix, product roadmap priorities) in partnership with the HQ team.
• Translate group-level strategy into Cyprus-specific market execution, with clear OKRs and resource allocation.
• Monitor performance daily/weekly/monthly against KPIs and proactively reallocate resources to protect or accelerate targets.
• Lead and oversee all acquisition channels: performance marketing, affiliates, SEO/organic, ATL, and local partnerships.
• Drive FTD growth while maintaining cost efficiency (CPFTD) within approved budget bands.
• Identify and exploit untapped segments or verticals to expand the player base.
• Own and evolve the Cyprus brand narrative and media presence.
• Oversee CRM and lifecycle management to maximise player LTV across all segments.
• Define and execute VIP strategy in Cyprus, working closely with the Group VIP team to retain and grow high-value player relationships.
• Drive reactivation performance and proactively manage churn indicators.
• Act as the voice of the Cyprus market internally: surface product gaps, UX friction, and localization needs to the Product and Tech teams.
• Prioritize and advocate for Cyprus-specific product enhancements with a clear commercial rationale.
• Ensure localization of promotions, content, payment methods, and customer communication.
• Build productive relationships with the regulator and act as the company’s market representative when required. Collaborate with Legal and Compliance to anticipate regulatory changes and adapt commercial plans accordingly.
• Provide structured weekly and monthly reporting to the HQ covering revenue performance, KPI dashboards, market intelligence, and strategic initiatives.

Requirements

• 5+ years in iGaming, sports betting, or adjacent high-growth digital sectors; direct country or market P&L experience required.
• Demonstrable history of driving NGR growth, FTD acquisition, and retention performance at a market level. Must be able to speak to specific commercial outcomes owned.
• Proven experience managing a full P&L, including budgeting, forecasting, and variance analysis at market or divisional level.
• Strong understanding of the Cyprus market, competitive landscape, consumer behavior, regulatory environment (HGA), and payment ecosystem.
• Experienced leading cross-functional teams without direct authority; able to align, influence, and hold accountability across CRM, Marketing, VIP, and Product.

Benefits

We truly value our people at Novibet! Within our vibrant, dynamic, and fast-paced environment, we encourage everyone to reach their full potential while enjoying every step of the journey. Here’s how we make that happen:

• 💰Competitive Compensation: Attractive salary and bonus scheme
• 🧑‍⚕️Health insurance: Group health & medical insurance package
• 💻Top-Notch Equipment: All the tools you need for your role
• 🚀Career Growth: Focused career development, performance management, and training opportunities
• 🏋️Free access to our in-house gym to keep you energized
• 🚗Alternative Transportation: Shuttle buses & Carpooling options
• 🌍Inclusive Environment: A welcoming, international, and multicultural team
• 🎉Engaging Activities: Exciting events, sports, and team-building activities

At Novibet we value diversity and are committed to an inclusive and equitable workplace. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, are made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, disability or chronic disease, age, ancestry or place of origin.