We're a youth street brand that is accessible to our edit customer aged 16-24. We empower our community to express themselves through fashion, music, sports and art - because we believe in more than just selling clothes. We believe in real people, real stories & real connection. We thrive off culture. Everything that we do is anchored in authentic edge and confident attitude. We sell product that inspires our community to explore and experiment with their visual identity. We give our customer a voice and use our voice to advocate for them - platforming the things that matter most to them. Youth supporting youth. Become a part of our world. Apply now.
Benefits
· Competitive base salary
· Local and Global career growth – progress your career across our 7 Brands
· 50% off Cotton On Group Brands | Cotton On, Cotton On Body, Cotton On Kids, Typo, and Factorie
· Discounts for you and your family - medical, travel, financial + more
Role Purpose
This role is responsible for the strategic leadership and operational execution of the Factorie brand within Africa, ensuring the delivery of brand growth and key performance indicators (KPIs) through consistent execution of the Brand DNA across all consumer touchpoints. As a senior member of the Factorie Global team, and the market senior leadership team, the Country Brand Manager will lead retail operations, visual communication, merchandise and inventory management, customer experience, people development, and financial performance. The role is critical in shaping and delivering a cohesive and compelling brand presence in market, while building a high-performance team and embedding a strong culture aligned with Factorie brand vision and core values.
Key responsibilities
• Lead and inspire the execution of the Factorie brand strategy to achieve sales, profit, and growth targets across all Africa regions.
• Champion the customer experience by ensuring consistent delivery of Brand DNA across all consumer touchpoints.
• Drive retail operations, visual communication, and in-store execution to create compelling, on-brand environments.
• Oversee merchandise and inventory planning to deliver regionally relevant ranges and optimise stock flow.
• Manage the full P&L, focusing on sales growth, cost control, margin improvement, and profitability.
• Build, lead, nurture and develop a high-performing team through clear goals, coaching, and succession planning.
• Collaborate cross-functionally with Shared Services, Supply Chain, DC, and eCommerce to align on business outcomes.
• Support the delivery of online growth strategies through brand-building, consumer engagement, and product offer.
• Partner with the Property team to deliver store expansion plans and manage the full store opening process.
• Partner with the People team to ensure the acquisition, development, coaching and retention of best teams and crew
• Foster a culture of accountability, values-based leadership, and continuous improvement across all areas of the business.
Desired knowledge, Experience and Key Skills
• Minimum 8 years' experience in senior leadership roles within vertical apparel, consumer goods or lifestyle brands
• Proven success in leading and scaling a retail brand across multiple regions
• Demonstrated experience in people leadership, development, and coaching
• Strong commercial acumen and ability to lead a business to profitability
• Experience working with cross-functional teams including executive leadership
• Strategic thinker with a strong commercial mindset and customer-first philosophy
• Passionate brand ambassador with a deep understanding of retail and consumer trends
• Strong communication and relationship-building skills
• High resilience and adaptability in fast-paced, change-driven environments
• Strong planning, decision-making and problem-solving capabilities
• Ability to inspire, influence, and lead by example
Who are we?
A diverse team of 20,000 around the world who love to think Big and have fun along the way. We develop, reward and recognise our team members, so they can feel empowered to reach their full potential. We know life’s more fun when you’re free to be you and our team bring their point of difference, making us into the unique global retailer we are today.
Being You can take you places at the Cotton On Group. Join us and let’s do good things together.
At Cotton On, we are focused on building a culture centred in belonging, and we are committed to creating workplaces where each individual can show up as their whole self, having an equal opportunity to succeed with us.
We are proud of our diverse global workforce of 20,000 team members from countless nationalities, and we strongly welcome and encourage individuals of all backgrounds to apply with us.
We are focused on bringing more voices, experiences and backgrounds to our workforce as we drive diverse and inclusive outcomes for our team and our customers.
If you have any individual needs in order to fully participate in the recruitment process, please contact us at careersrsa@cottonon.com.auso we may support you in completing the job application process.
From Australia to the world - The Cotton On Group (known in-house as COG) is Australia's largest global retailer. With 7 brands, 19 countries, 1500 stores and counting; we exist to make a positive difference in the lives of everyone we touch. Our people are optimistic, innovative and highly motivated; they share a genuine belief in themselves and others and they aren't afraid to think big.
Our purpose has always been to make a positive difference in people’s lives, and our team and customers are at the heart of this.
We started in 1988, with our first ‘shop’ being the boot of a Ford Bronco parked at The Beckley Market in Geelong, Australia. Inside? A stack of denim jackets; it was the start of something big.
Our vision is to take our eight Aussie lifestyle brands to the world, delivering Good along the way. And we know that our responsibility goes far beyond selling great products. We work to prioritise people and the planet, while making products our customers love, ones that we can all be proud of.
We’re a diverse bunch from all around the world who love to think big. We live for a challenge and give anything a go. We work hard and pride ourselves on creating an environment free from hierarchy and ego. One that promotes creativity and self-expression, allowing our team to do what they do best. We look after our people 24/7 – not just when they’re at work, but outside of it too. Since day one, our team members have been like great mates to us – and you look after your mates. We support and empower our team members to be the healthiest versions of themselves. And we keep it real, always.
We’re customer-obsessed in everything we do, and believe us when we say the obsession is real!
When you join our team, you’re part of something bigger – you’re here to be inspired, to learn, to do the right thing, and above all else, to make a positive difference.
20,000 people. 8 brands. 20 countries. 1,300 stores (and counting) and one life-changing Foundation. That's Cotton On Group.
