Job Description

The Counter Sales Representative serves as the face of Betts Truck Parts & Service to customers visiting the store. This role provides a high level of customer service, product knowledge, and efficiency to ensure each customer has an excellent experience while representing and modeling the Betts Way.

Responsibilities and Duties

Counter Sales Representative I

• Represent Betts Company in a respectful, knowledgeable, and professional manner to customers, vendors, and other contacts.
• Respond to customer inquiries in person, by phone, or electronically regarding parts availability and pricing.
• Suggest related products to increase sales.
• Pull parts from stock or coordinate with the warehouse to fulfill orders, including service team requests.
• Restock and maintain organized showrooms.
• Serve as a product and vendor resource to educate customers and assist with purchase decisions.
• Navigate vendor websites to source products for customers.
• Continuously expand product and vendor knowledge.
• Keep sales software current with accurate sales and customer information.
• Process orders from the outside sales team and assist service staff with parts identification and sourcing.
• Complete transactions, including invoices, credits, and point-of-sale processing.
• Meet or exceed monthly sales goals.
• Record outbound calls to prospective customers and document lost sales.
• Communicate inventory discrepancies and pricing issues to the Branch Manager.
• Identify, measure, and bend U-bolts as needed.

Counter Sales Representative II

• Perform all Level I responsibilities.
• Maintain a daily average of 25 customer invoices.
• Accurately identify, measure, and locate common parts independently.
• Verify customer accounts and pricing without assistance.

Counter Sales Representative III

• Perform all Level I and II responsibilities.
• Act as a master parts identifier and verify market-accurate pricing, recommending adjustments when necessary.
• Provide input to the Branch Manager on purchase trends and stocking needs.
• Mentor, train, and support Level I team members

Why Work for Betts Truck Parts & Service?

• Vacation time, sick time, and 8 paid holidays
• Enjoy your weekends off
• Annual performance-based salary increases
• Bonus incentive programs
• Opportunities for career growth
• Referral bonuses for bringing in new talent
• Comprehensive health, dental, and vision coverage
• Company-sponsored life insurance coverage
• Yearly boot allowance
• 401(k) retirement plan

Requirements

Experience and Education

• High School Diploma or GED required.
• Minimum of 1 year of retail sales experience preferred.
• Familiarity with automotive repairs and parts preferred.

Knowledge, Skills, and Abilities

• Excellent verbal communication and customer service skills.
• Ability to make sales and develop rapport with customers.
• Ability to adjust terminology based on the customer’s knowledge level.
• Knowledge of a variety of automotive parts, vendors, and services.
• Ability to identify parts and provide recommendations to customers, including upselling.
• Computer skills to utilize vendor lookup tools, software, and point-of-sale systems.
• Team-oriented approach with the ability to collaborate across all areas of the branch to provide excellent customer service.

Tools and Equipment Used

• ERP and service management software, including order management, labor tracking, and inventory systems.
• Microsoft Office Suite, including Excel, Word, PowerPoint, and Outlook.
• SharePoint for SOPs, KPI dashboards, and team collaboration.
• Communication tools, including email, phone, Teams, and Zoom.
• Personal protective equipment for shop floor visits.
• Office equipment, including computers, printers, and scanners.
• Company vehicle for travel between locations as needed.

Physical Requirements

The role requires the ability to perform physical duties necessary for the position, with reasonable accommodations available for individuals with disabilities. Physical demands may include lifting, carrying, pushing, pulling, reaching, standing, walking, bending, handling, keyboarding, and manual dexterity.