First Supply LLC

Counter Sales

First Supply LLC  •  Green Bay, WI (Onsite)  •  4 days ago
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Job Description

First Supply, a fifth-generation family-owned company, has served the Upper Midwest for over 125 years. Guided by our Employee Value Proposition, Where Tradition Meets Innovation, we foster a workplace where people learn, grow, and contribute to a company that values its heritage while embracing progress. Our teams take pride in supporting customers and communities, creating meaningful work and rewarding careers every day.

First Supply is looking for enthusiastic personalities with outstanding communication, time management and organizational skills to enhance our sales team and provide a Best-In-Class Customer Experience!

In the Counter Sales role you interact with customers at the counter by taking orders, entering them into the system accurately and filling them as time allows. . Do you have patience, attentiveness, product knowledge, and the ability to communicate clearly in a results driven environment? Your hard work will be rewarded with competitive compensation, excellent benefits and opportunities for advancement.

If you meet the skills and qualifications below, we encourage you to take charge of your career and APPLY with First Supply TODAY!

Responsibilities

  • Provide service to customers at the counter by taking orders, entering them into the system accurately and filling them as time allows; diplomatically giving priority to regular accounts
  • Accept payment for merchandise either handling cash or ensuring that an approved credit line is available
  • Keep counter area inventory amply stocked; remove or add inventory items to stimulate impulse sales; remove discontinued items from the sales floor
  • Maintain a library of current catalogs and literature to assist customers
  • Assist “Counter Day” participants to assure successful promotions
  • Assist customers by recommending new products, suggesting alternatives, and promoting our Company
  • Promote and sell overages, damaged and discontinued items
  • Maintain good housekeeping in counter and display areas
  • When counter area is not busy, either assist warehouse staff in stocking bins or assist customer service department with incoming phone calls
  • Assist the Warehouse Manager in organizing storage shelves
  • Attend applicable education seminars, product training meetings and other Company meetings as requested

Qualifications

  • Good computer knowledge and skills and the ability to learn First Supply LLC's business system
  • Good organizational skills related to managing paperwork and time
  • Ability to work within a fast paced environment with multiple interruptions
  • Functional capacities evaluation which demonstrates ability to safely perform the essential functions of the position
  • Ability to travel on a limited basis within the U.S.

About First Supply

First Supply® is a leading main channel wholesale distributor, providing industrial customers and building contractors with an extensive line of products and services. We offer a wide range of manufacturer product lines across the plumbing, heating, air conditioning, builder, waterworks, pump/well & septic, industrial, and municipal markets. Headquartered in Madison, Wisconsin, First Supply has more than 700 employees across 29 operating facilities serving Wisconsin, Minnesota, Iowa, Illinois, and Michigan.

First Supply also owns and operates 18 Kitchen & Bath Stores across five Midwestern states under the Gerhard's Kitchen, Bath & Lighting and KOHLER® Signature Store by First Supply brands. Gerhard's is the largest, most versatile kitchen and bath store in the Upper Midwest, offering a wide variety of styles—from contemporary to traditional—along with unmatched service. The KOHLER Signature Stores are immersive kitchen and bath showrooms that provide a distinguished experience where designers and homeowners can get hands-on with hundreds of exclusive KOHLER products.

With a 128-year legacy and a people-first culture, First Supply is committed to building a workplace where employees feel valued, supported, and inspired to grow their careers. That commitment has earned national recognition, including a spot on USA Today’s 2024 Top Workplaces in the USA, as well as honors as a Woman-Led Top Workplace and an Industry Top Workplace for Distribution.

First Supply LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

First Supply LLC

About First Supply LLC

Established in La Crosse, WI, First Supply® is the largest Wisconsin-based wholesaler, with 53 upper Midwest locations, including 29 First Supply distribution branches, 5 First Waterworks branches, 1 Central Distribution Center, 14 Gerhard’s Kitchen, Bath and Lighting stores, and 4 Kohler Signature Stores by First Supply. Founded in 1897, First Supply is a 5th-generation, family-owned, single-source provider employing over 650 people and offering HVAC, builder, plumbing, lighting, waterworks, industrial PVF, pump, well, and septic supplies.

Midwest Locations:

Appleton, WI; Birmingham, MI; Brainerd, MN; Brookfield, WI; Cedar Rapids, IA; Champlin, MN; Delafield, WI; Delavan, WI; Detroit, MI; Dubuque, IA; Eau Claire, WI; Edina, MN; Green Bay, WI; Janesville, WI; Kenosha, WI; La Crosse, WI; Madison, WI; Milwaukee, WI; Oak Creek, WI; Oshkosh, WI; Overland Park, KS; Owatonna, MN; Platteville, WI; Plover, WI; Racine, WI; Rhinelander, WI; Rochester, MN; Rockford, IL; Sheboygan, WI; South St. Paul, MN; Tomah, WI; Wausau, WI; West Bend, WI; Whitefish Bay, WI; Winona, MN; Central Distribution Center in La Crosse, WI; and coming in 2025 — our new state-of-the-art Distribution Center in West Salem, WI.

We are:

Family Owned and Operated — Since 1897

2024 Top Workplaces Industry Award Winner

#33 Premier 150 Segment Leader — Supply House Times (2024)

WaterSense® and Energy Star® Partner

We have been selected for the following honors:

Top Workplaces Honor from USA Today (2025)

#59 Wisconsin 75 Top Privately Held Companies (2023)

ASA Member Safety Recognition Award (2021)

AD Award for eCommerce Leadership in North America (2021)

Joe Poehling receives ASA Fred Keenan Lifetime Achievement Award (2021)

Katie Poehling Seymour receives ASA Alice A. Martin Woman of the Year Award (2020)

Kohler Global New Product Partner of the Year (2019)

First Supply is a proud supporter of:

Habitat for Humanity

United Way

American Heart Association's Go Red for Women

Operation Rise and Conquer

Industry
Wholesale & Distribution
Company Size
201-500 employees
Headquarters
Madison, WI
Year Founded
1897
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