Job Description

Company Description

Greatness has been in our DNA since 1910. Now we’re bringing it to the next generation of fitness.

Everlast Gyms is evolving fast. We’re investing in our spaces, elevating our experience and building a team with the ambition to match where we’re heading.

We’re looking for people who bring energy, think commercially and take ownership. People who want to challenge the norm, drive growth and make a real impact.

This is your opportunity to join a growing brand, make your mark and help shape what comes next.

Job Description

Role Scope & Travel

This is a field-based, B2B and community-focused sales role. You will spend most of your time out in the local area building partnerships and generating leads, rather than working behind a desk.

If you love getting out into the community, creating connections and turning opportunities into new members, this is the role for you.

Your primary focus will be driving membership growth through proactive lead generation, local activations and high-impact partnerships that put Everlast Gyms at the heart of the local community.

You may work across a local cluster of Everlast Gyms, with occasional wider travel, so access to a vehicle is preferable. Some evening and weekend flexibility will also be required to bring key events, partnerships and activations to life.

Purpose of the Role

To create demand, build meaningful local connections and drive membership growth by taking Everlast Gyms beyond the four walls of the club. You’ll develop strong B2B and community partnerships, generate quality leads and create opportunities that connect more people with Everlast Gyms.

Key Responsibilities

B2B Sales & Partnerships

• Identify and unlock new business opportunities across the local market, building relationships with businesses, education partners, sports teams, clubs, groups and community organisations.
• Create partnerships that generate demand, quality leads and new membership opportunities.
• Develop strong, long-term relationships that deliver sustainable membership growth.

Lead Generation & Local Activation

• Take Everlast Gyms into the local community, proactively creating new leads through outreach, networking, events and activations.
• Build and manage a healthy pipeline of prospects, maintaining momentum from first contact through to club visit.
• Bring the brand to life through pop-ups, partnerships and local events that create awareness and drive footfall.

Driving Membership Growth

• Turn local opportunities and outbound activity into booked tours and new memberships.
• Work closely with club teams to create a seamless handover and customer journey from lead through to join.
• Take ownership of lead, tour and membership targets, with a clear focus on consistently delivering and exceeding expectations.

Performance & Local Insight

• Maintain an accurate, up-to-date pipeline, using systems effectively to track activity and results.
• Use performance insight to understand what’s working, identify opportunities and continuously improve activity.
• Stay connected to the local market, sharing insight on competitor activity, emerging opportunities and local trends.

One Team

• We work as one collaborative team, so you’ll be expected to be flexible and contribute beyond your core responsibilities when required, supporting wider business priorities, other departments and reasonable requests from your line manager or Central Team.

Qualifications

What We're Looking For

• A confident, outgoing and proactive approach, with the energy to get out there, meet new people and create opportunities.
• Experience in sales, business development, partnerships or lead generation, with a strong commercial mindset.
• Target-driven and results-focused, motivated by achieving and exceeding goals.
• A natural relationship builder, able to connect with businesses, sports teams, groups and local communities.
• Self-motivated and organised, comfortable managing your own diary, pipeline and priorities.
• Resilient and persistent, with the confidence to handle objections, overcome challenges and keep opportunities moving.
• A strong communicator who can adapt their approach to different people, partners and audiences.
• A genuine passion for fitness, people and the Everlast Gyms brand, with a desire to create great experiences and grow our membership.

Additional Information

• Free Everlast Gym membership
• 20% discount across Frasers Group including in-gym food & beverage
• Monthly Everlast Champions program
• Career development opportunities – we believe in recruiting internally and progressing high performers

Our Values

• Think Without Limits – Move fast and take bold action.
• Own It and Back Yourself – Take responsibility and deliver results.
• Be Relevant – Stay connected to people and the community.