Job Description

About the Carlton Football Club

The Carlton
Football Club is one of Australia’s oldest and most prominent sport
institutions. Founded in 1864, the Club’s headquarters and training facilities
are located in Carlton at IKON Park, our traditional home ground. Our IKON Park
redevelopment is now complete, and we are proud of our state-of-the-art
facilities that supports our high-performance environment. When the
Club set about undertaking this historic work, it was based upon achieving
facilities for women’s sport that would be the equal of their male
counterparts.

We are passionate about our contribution to the
Community and foster an inclusive and welcoming culture where our values are at
the core of who we are and what we do.

About the Role

The Corporate Sales function is the commercial
engine of the Carlton Football Club, responsible for generating and growing
revenue through the sale of premium hospitality and corporate experiences. The
team manages a portfolio of products spanning matchday hospitality, corporate
suites, coterie memberships and major events, building and nurturing
relationships with businesses, partners and high-value members across the
Carlton network.

Reporting to the Corporate Sales Manager, you will
play a key role in driving revenue across the Corporate Sales program. Working
collaboratively with the Head of Sales, Corporate Sales Manager, Corporate
Sales Administrator and the wider Commercial Operations team, you will focus on
driving new and repeat revenue opportunities, managing the CRM process and
overseeing multiple Carlton FC VIP Coterie programs and matchday hospitality
sales.

This is an opportunity for a motivated,
customer-focused sales professional to join a dynamic and high-performing team.
You will bring strong organisational discipline, excellent relationship
management skills and a commercially creative mindset, always looking for new
ways to grow revenue and deliver exceptional experiences for clients.

Key Responsibilities

Sales, New Business & Account Management

• Achieve individual sales and revenue
  targets aligned to the Club’s strategic plan, with a focus on matchday
  hospitality products, corporate suites, corporate and coterie groups, major
  events and fundraising initiatives.
• Proactively identify new
  opportunities through new and repeat business to increase revenue and brand
  awareness across the Carlton network.
• Drive revenue generation across
  matchday hospitality products, corporate suites, corporate and coterie groups
  and premium experiences.
• Develop a deep understanding of
  client objectives, challenges and business priorities to deliver tailored
  solutions that create value.
• Maintain regular, proactive
  engagement with clients to deliver exceptional service, strengthen
  relationships and identify new commercial opportunities.
• End-to-end management of specific
  corporate products — including budgeting, planning, execution, communications,
  forecasting and stakeholder engagement.

Carlton Football Club Coterie(s) Management

• Lead the operational management of
  the Club’s coterie products, overseeing all aspects including budgeting, sales,
  planning, execution, forecasting, stakeholder engagement and communications.
• Identify and maximise
  revenue-generating opportunities within existing coterie programs.
• Develop and implement comprehensive
  renewal and retention strategies to maintain strong membership levels and
  improve year-on-year member retention.
• Oversee the end-to-end delivery of
  coterie programs and events, ensuring an exceptional member experience and
  alignment with the Club’s commercial and engagement objectives.
• Build and maintain strong
  relationships with coterie committee members, stakeholders and key supporters,
  fostering long-term engagement, advocacy and loyalty.
• Conduct ongoing market and competitor
  analysis to identify industry trends, benchmark performance and inform product
  development and commercial strategy.

Sales Operations and Administration

• Maintain accurate and up-to-date
  client records, sales activity and product packages through effective CRM
  management (SportsRM), ensuring data integrity and adherence to best-practice
  processes.
• Process and manage customer and
  partner orders through the CRM across VIP, coterie and matchday hospitality
  products, ensuring a seamless and professional customer experience.
• Generate and distribute invoices
  through the CRM system, working closely with clients and internal stakeholders
  to ensure timely and accurate processing.
• Support the planning, commercial
  execution and delivery of the Club’s premier non-matchday events, including the
  Spirit of Carlton annual event and the John Nicholls Medal.
• Facilitate weekly meetings with the
  Corporate Sales Manager and Commercial Marketing and Operations Coordinator to
  support development of the marketing sales campaign.
• Provide event support for matchday
  and non-matchday events, and support the broader commercial team with general
  administration duties.

Experience, Skills and Attributes

• Demonstrated experience in a sales,
  business development, account management or commercial role within the AFL,
  sporting or broader entertainment industry.
• Proven ability to identify, develop
  and convert new business opportunities, with strong sales, negotiation and
  closing skills.
• Proficiency in CRM systems (SportsRM
  experience highly regarded) and intermediate to advanced Microsoft Office
  skills, particularly Excel, PowerPoint and Word.
• Excellent communication and
  interpersonal skills, with the ability to influence, engage and build rapport
  with a diverse range of internal and external stakeholders.
• Highly motivated and results-driven,
  with strong organisational and time management skills and the ability to manage
  multiple priorities, products, events and projects simultaneously.
• Tertiary qualifications in Business,
  Commerce, Marketing, Sports Management or a related discipline preferred;
  relevant experience in sales, business development, account management or the
  sports and entertainment industry highly regarded.

Benefits
and Culture

Carlton’s
values underpin how the Club operates, describing how our people work together,
interact and behave. The Club is passionate about its culture, focused on
cultivating a unique sense of belonging and connection. In addition, we offer
our people flexible working, learning and development opportunities, as well as
employee benefits such as membership, café and retail discounts, alongside
working in a world-class sporting amenity.

How to Apply

Please submit your
current resume and cover letter addressed to the Head of People, Culture and Inclusion
by Sunday 2 August.

The Carlton
Football Club is an equal opportunity employer and a place who welcomes all. We
encourage people with diverse experiences and backgrounds to apply. This
includes, but is not limited to, those from the Aboriginal and Torres Strait
Islander, Culturally and Linguistically Diverse, and LGBTQIA+ communities. We
are committed to fostering a workplace environment which is inclusive, safe,
and flexible. All applicants will be considered based on the relevance of their
abilities to the role and their alignment with our Club Values.

The Carlton
Football Club is committed to providing a welcoming environment where the
safety and wellbeing of all children and young people involved in our programs,
services, activities, events, and the broader community, will always be our
first priority. All staff must hold (or be willing to obtain) a current
Victorian Working With Children Check as part of their employment with the
Club.