Job Description

Job Location Grand Pacific Resorts Inc - Carlsbad, CA 92008 Position Type Full Time Salary Range $120,000.00 - $150,000.00 Salary/year

Objective:

The Corporate Director of Marketing and Revenue is responsible for developing and executing comprehensive marketing and revenue strategies that drive brand awareness, customer engagement, and profitability across Grand Pacific Resorts’ portfolio. This role oversees digital marketing, brand management, revenue optimization, and distribution strategies to ensure alignment with organizational goals. The Director will lead cross-functional teams to deliver innovative campaigns, maximize occupancy, and enhance guest loyalty through data-driven decision-making and omni-channel marketing initiatives.

Primary Essential Functions:

• Strategic Leadership: Develop and implement integrated marketing and revenue strategies to achieve annual business objectives and growth targets.
• Revenue Management: Oversee pricing strategies, inventory controls, and distribution channels to optimize revenue and profitability.
• Brand Management: Ensure consistency of brand messaging across all platforms and marketing materials.
• Digital Marketing: Lead SEO, SEM, email marketing, social media, influencer partnerships, and content creation initiatives.
• Campaign Development: Conceptualize and execute multi-channel campaigns that drive engagement and bookings.
• Analytics & Reporting: Monitor KPIs, analyze market trends, and provide actionable insights to improve performance.
• Team Leadership: Manage and mentor marketing and revenue teams, fostering collaboration and professional growth.
• Vendor & Partner Relations: Negotiate and manage relationships with external agencies, influencers, and technology partners.
• Budget Management: Develop and oversee marketing and revenue budgets, ensuring cost-effective strategies.
• Compliance: Ensure adherence to company policies, brand standards, and regulatory requirements.
• Other Duties as Assigned: Support organizational initiatives and special projects as needed.

Qualifications

Education, Skills &

Experience:

Digital Marketing, e-Commerce, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research and Making Recommendations, Understanding the Customer Journey, Process Improvement, Initiative, Planning, Revenue Management.

Education

Bachelor’s degree in Marketing, Business Administration, or related field required; MBA preferred.

Experience

Minimum 7–10 years in marketing and revenue management, with at least 5 years in a leadership role within hospitality or resort industry.

Communication Skills

Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and asks for clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.

Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.