Job Description

WE ARE HIRING!

Position Title: Corporate Brand Officer

Department: Marketing and Communications

Employment Type: Full-time

Help us reimagine the 21st-century University.

Fulbright University Vietnam is an innovative, future-oriented university dedicated to bringing the best of American education to Vietnam. Fulbright serves the next generation of Vietnamese entrepreneurs, scientists, engineers, policy innovators, and artists through undergraduate and graduate educational programs of exceptional rigor that equip students with the skills, adaptability, and international network to thrive in a fast-changing world.

Fulbright’s flagship academic programs include The Fulbright School of Public Policy and Management (FSPPM) an accredited graduate professional school incubated by the Harvard Kennedy School until the university’s founding in 2016; and Vietnam’s first undergraduate program in engineering and the liberal arts and sciences.

Fulbright is growing rapidly. In Spring 2027, the university will move into its home campus in the Saigon High Tech Park in Thu Duc City, Ho Chi Minh City in the heart of Vietnam’s emerging innovation ecosystem. Until campus construction is completed, we are located at Crescent Plaza, Tan Phu Ward, in Ho Chi Minh City (formerly District 7).

More information about Fulbright may be found at https://fulbright.edu.vn/.

About the role

The Corporate Brand Officer supports Fulbright’s institutional brand and reputation by developing high-quality brand content, monitoring public and media conversations, supporting media and stakeholder engagement, and ensuring consistent messaging across corporate communications channels.

The role helps discover and shape stories from across the Fulbright community and translate them into clear, credible, and brand-aligned communications assets. Working closely with the Corporate Brand Lead and other members of the Marketing and Communications team, the Corporate Brand Officer contributes to strengthening Fulbright’s visibility, reputation, stakeholder trust, and institutional voice.

Reporting Lines

Solid reports to: Corporate Brand Lead

Dotted-line reports to: N/A

List by title positions which report directly to this position: N/A

Roles and Responsibilities

The duties and responsibilities of the Corporate Brand Officer are organized across 7 primary areas:

1. Brand Narrative, Content & Storytelling

• Proactively identify, collect, and develop stories from across the Fulbright community, including academic programs, student life, faculty work, alumni, institutional milestones, partnerships, and campus activities.
• Translate raw story materials into clear, engaging, and brand-aligned content for different platforms, including website, social media, newsletters, media materials, event communications, and stakeholder updates.
• Develop content that supports Fulbright’s approved brand narrative, message hierarchy, tone of voice, and institutional priorities.
• Adapt content for different audiences and channels while maintaining clarity, consistency, credibility, and brand integrity.
• Collaborate with academic units, student-facing teams, alumni, admissions, development, and other internal stakeholders to gather information, verify details, and develop accurate communications materials.
• Support the development of captions, articles, short features, event announcements, press materials, internal communications, stakeholder emails, website updates, and other corporate brand content as assigned.

1. Brand Governance & Message Consistency

• Apply Fulbright’s brand guidelines, tone of voice, message hierarchy, and approved proof points across assigned communications materials.
• Support the basic review of corporate brand outputs to ensure consistency in visual identity, messaging, claims, naming, tone, and stakeholder-facing language.
• Maintain and update shared content assets, message references, image libraries, approved wording, story banks, and proof-point materials as assigned.
• Flag potential inconsistencies, unsupported claims, outdated information, unclear wording, or sensitive content for senior review.
• Help ensure that public-facing materials are accurate, coherent, and aligned with Fulbright’s institutional positioning.

1. Reputation Monitoring, Issues Support & Response Preparation

• Monitor public sentiment, social media conversations, media mentions, community discussions, and relevant education-sector trends that may affect Fulbright’s brand and reputation.
• Track and summarize key signals, emerging topics, misinformation risks, stakeholder concerns, and potential reputation issues.
• Maintain issue trackers, monitoring logs, screenshots, media notes, and relevant background materials as assigned.
• Support the preparation of issue summaries, Q&A documents, holding lines, response drafts, briefing notes, and other communications materials during sensitive situations or public discussions.
• Escalate reputation risks, sensitive wording, public concerns, or unusual patterns promptly to the Corporate Brand Lead or relevant senior team members.

1. Media Relations & Stakeholder Engagement Support

• Support the preparation of press releases, media pitches, media briefing notes, press kits, spokesperson materials, and post-event media follow-up.
• Help maintain media, journalist, KOL, influencer, community group, and stakeholder contact lists.
• Support coordination with media outlets, journalists, community groups, influencers, and other external stakeholders under the guidance of the Corporate Brand Lead.
• Track media coverage, stakeholder interactions, follow-up actions, and coverage outcomes.
• Assist in preparing materials that help raise Fulbright’s visibility and credibility through disciplined, accurate, and brand-aligned engagement.

1. Institutional Campaigns, Events & Brand Experience Support

• Support university events and institutional campaigns through event communications, content planning, media support, speaker notes, stakeholder emails, agency briefing, and post-event amplification.
• Coordinate assigned communications workstreams for events, including announcements, invitations, social content, event pages, scripts, signage copy, press materials, recap content, and follow-up communications.
• Help ensure that event touchpoints are consistent with Fulbright’s brand, message, tone, and audience experience.
• Coordinate with internal teams, vendors, agencies, Studio, Operations, and event owners to deliver assigned outputs on time and on standard.
• Assist in on-site execution when needed, especially for communications, media, guest experience, content capture, and brand touchpoints.

1. Reporting, Intelligence & Learning

• Prepare regular reports on content performance, media coverage, social/media mentions, stakeholder engagement, and campaign or event communications results.
• Highlight key observations, risks, content learnings, audience signals, and recommended follow-up actions.
• Support basic analysis of digital performance, sentiment themes, media visibility, message pull-through, and content engagement.
• Help maintain dashboards, trackers, reporting templates, and learning notes for corporate brand activities.
• Use data and feedback to suggest improvements in content, channels, messaging, monitoring, and workflow.

1. Professional Judgment & Sensitive Communications

• Demonstrate strong judgment in handling sensitive institutional topics, public discussions, stakeholder-facing communications, and reputation-related materials.
• Check facts, sources, names, titles, dates, claims, quotes, data, and approved wording carefully before submission.
• Communicate with accuracy, discretion, cultural sensitivity, and respect for institutional trust.
• Understand when to escalate sensitive content, reputation risks, unsupported claims, or questions beyond approved messaging.
• Avoid language, framing, or claims that may create misunderstanding, reputational risk, or inconsistency with Fulbright’s approved institutional position.

Other duties

Contributing to team effort by welcoming new and different work requirements; exploring new opportunities to enhance the services of the department; helping others accomplish related job results as and where needed; and perform other duties as assigned.

Application Instructions

What we look for

Education: Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Liberal Arts, Social Sciences, Humanities, or a related field.

Experience

• We welcome candidates with a wide range of experience, from fresh graduates to early-career professionals with up to 3 years of relevant experience in communications, public relations, journalism, digital content, brand content, media relations, corporate communications, or related fields.
• Relevant internships, student projects, campus media, freelance work, volunteer communications work, or portfolio samples will be considered valuable experience.
• Experience or demonstrated interest in education, public affairs, social impact, nonprofit, culture, media, youth engagement, or mission-driven organizations is an advantage.
• More than years of experience, we value your passion to learn and contribute, your foundational skills, your sense of ownership, and the extent to which your strengths match the nature of this role. The final scope and expectations will be discussed based on each candidate’s profile, experience, and potential

Knowledge, Skills and Abilities:

• Excellent writing and editing skills in both English and Vietnamese.
• Ability to adapt tone, structure, and message for different audiences and formats.
• Strong attention to accuracy, nuance, and clarity in both languages.
• Strong story -hunting, -writing and -telling: Able to work with different departments and community members to identify, verify, and develop meaningful stories; turn raw information into clear, engaging, credible, and brand-aligned content.
• Brand discipline: Able to follow brand guidelines, message hierarchy, tone of voice, approved proof points, and review processes.
• Content and channel execution: Able to develop and adapt content across website, social media, newsletter, media materials, event communications, and stakeholder updates.
• Reputation awareness: Able to monitor public conversations, identify emerging risks, and escalate sensitive issues appropriately.
• Media and stakeholder support: Able to support media materials, contact lists, briefing notes, follow-up, and stakeholder engagement activities.
• Creative support: Able to prepare creative references, contribute ideas, support creative briefs, and work with Studio or agencies to produce brand-aligned outputs.
• Reporting and learning mindset: Able to prepare basic reports, read content/media performance, and suggest practical improvements.
• Operational ownership: Able to manage assigned tasks, deadlines, workflows, files, approvals, and cross-team coordination reliably.
• Professional judgment: Able to handle sensitive information with accuracy, discretion, cultural awareness, and escalation discipline.
• Tool Optimization & Tech-Savviness: Practical proficiency and high curiosity in leveraging a variation of digital tools and platforms to speed up content execution, automate repetitive workflows, and maximize daily communications output without compromising brand integrity.

Working style

• Self-starter who takes ownership of assigned work and offers solutions, not just passive execution.
• Careful, reliable, organized, and responsive.
• Quick to learn, unlearn, and relearn. Comfortable navigating ambiguity, managing multiple priorities, and adapting swiftly in a fluid environment.
• Curious about education, society, young people, public conversations, and institutional storytelling.
• Open to learning, unlearning, and improving through feedback.
• Collaborative, respectful, and able to work with different stakeholders across the university.

What we offer

· Opportunity to join a passionate team who shares the belief in the transformative power of education and values the unique opportunity to create a new university.

· Opportunity to participate in public talks, workshops, seminars, as well as other enriching activities at Fulbright.

· A dynamic, innovative, and international work environment.

· Intensive English-speaking environment.

· Competitive salary and high-end insurance schemes for employees and direct family members.

· Professional development opportunities.

Equal Employment Opportunity Statement

Fulbright University Vietnam is an equal opportunity employer that is committed to diversity and inclusion. All eligible candidates are encouraged to apply, regardless of race, gender, or sexual orientation.