WE ARE HIRING!
Position Title: Corporate Brand Manager
Department: Marketing and Communications
Employment Type: Full-time
Help us reimagine the 21st-century University.
We are Fulbright University Vietnam (“Fulbright”), Vietnam’s first independent, not-for-profit, liberal arts university. We are an expanding international team of educational innovators, with deep roots in Vietnam, strong political and financial backing, and connections to educational institutions around the world. Importantly, Fulbright is committed to serving Vietnamese society through rigorous research and responsible civic engagement.
We seek outstanding faculty and professional staff to join our growing team. Fulbright’s team thrives on a passion for educating the next generation of Vietnamese leaders equipped with the skills to tackle global challenges. We are creative, adaptive, determined with a good sense of humor.
If you want to see Vietnam’s youth meet their greatest potential, join us! Our flagship campus will be located in Saigon Hi-Tech Park, in Ho Chi Minh City (Previously District 9). Until phase 1 of campus construction is completed in Fall 2026, we are located at Crescent Plaza, Tan Phu, in Ho Chi Minh City (Previously District 7).
Job Purpose
Fulbright University Vietnam recognises that a strong and trusted corporate brand is essential to the university’s long term sustainability and its mission critical goals, including student recruitment, fundraising, partnerships, policy engagement, and public trust. The Corporate Brand Manager will lead the development and execution of Fulbright’s corporate brand and reputation strategy, ensuring that our purpose, values, and distinctive identity are translated into clear narratives, consistent brand experiences, and measurable communication outcomes across key stakeholder groups.
Reporting Lines
Solid report to: Director of Marketing and Communications
List by title positions which report directly to this position:
- Corporate Brand Officers,
- Designer
- Videographer.
Roles and Responsibilities
The position’s primary responsibilities include but is not limited to
1. Corporate Brand Strategy and Governance
2. Strategic Communications
3. Reputation, Issues, and Risk Management
5. Team and Cross-functional Leadership
Other duties
Other tasks and responsibilities assigned to the Employee by the Company which may be adjusted from time to time.
What we look for
Values and Mindset:
o You believe education is not just a service, it is a force that can restore dignity, expand choices, and reshape a life.
o You pay attention to what is happening in society, and you want your work to be part of solutions that make the world fairer and happier.
o You welcome hard moments as part of growth, you learn fast, stay steady, and look for possibilities even when resources are limited.
o You show up with generosity, you do excellent work, you help others succeed, and you keep your mind open to learning from anyone.
o You speak with integrity, you have a clear perspective, and you can debate thoughtfully to move the work forward, not to serve ego.
Education:
o Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, Business, or a related field.
o Master’s degree is preferred.
Employment/Professional Experience:
o Minimum 7 years of progressive experience in corporate brand management, strategic communications, public relations, or integrated communications, with prior experience in a comparable role, with at least 2 years at management position.
o Demonstrated track record of building and protecting organizational reputation in complex, multi-stakeholder environments.
o Proven experience in executive communications, media relations, and crisis and issues management, including advising senior leaders and preparing spokesperson materials.
o Strong capability in research, measurement, and evaluation, including stakeholder insights, brand or reputation tracking, sentiment monitoring, and impact reporting.
o Experience managing budgets, agencies, and cross-functional projects; people leadership experience is strongly preferred.
Competencies - Knowledge, Skills and Abilities:
o Framework-ready and adaptable: Fluent in core corporate brand and strategic communications frameworks, able to adapt quickly to a new institutional model.
o Strategic Planning and Creative Problem-Solving: Turns direction into clear plans and creative ideas that deliver measurable outcomes.
o Complexity Navigation and Systems Thinking: Navigates dynamic, multi-stakeholder environments, prioritizes well, and keeps work moving under ambiguity.
o Stakeholder Alignment and Collaborative Leadership: Brings people together across units, aligns interests, and drives coordinated execution toward shared goals.
o Multi-format storytelling & content leadership Crafts strong stories across formats and channels, from executive messaging to social, video concepts, and live moments.
o Strong media network: Maintains trusted relationships with key media and can activate them when needed.
o Builder mindset & Resillience Enjoys challenges, builds systems and playbooks, and continuously improves how work gets done.
o Performance-minded and Data-literate: Strong with narrative and equally strong with measurement, reporting, and performance thinking.
Other details: This is a full-time position based in Ho Chi Minh City. Occasional travel within Vietnam and abroad is required.
What we offer
· Opportunity to join a passionate team who shares the belief in the transformative power of education and values the unique opportunity to create a new university.
· Opportunity to participate in public talks, workshops, seminars, as well as other enriching activities at Fulbright.
· A full network of supportive colleagues.
· A dynamic, innovative, and professional work environment.
· Intensive English-speaking environment.
· Competitive salary and high-end insurance schemes for employees and direct family members.
· Professional development opportunities.
· Generous annual leave/paid time off.
· Flexible work arrangement options.
How to Apply
· To see all job listings, please visit our list of vacancies: https://fulbright.edu.vn/join-us/
· All applications must include evidence that addresses the mandatory requirements.
· Fulbright University Vietnam employs Interfolio to manage the application process.
· Need help? Please visit Interfolio Product Help: https://product-help.interfolio.com/m/27438 or contact Talent Acquisition team at: jobs@fulbright.edu.vn
Organizational Accountabilities
FUV is committed to the health, safety and wellbeing of its staff members. FUV and its staff members must comply with a range of Vietnamese legal and regulatory requirements, including foreign investment & business, import & export, contracts & commerce, banking, finance & foreign exchange, labor, taxation, land & premises, environment, and immigration. FUV expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.
FUV is an Equal Opportunity Employer and committed to foster a campus community that recognizes the value of all persons regardless of age, disability, ethnicity, gender expression and identity, national origin, race, religion, sexual orientation, or socio-economic background. Please visit this page for our statement on Diversity: https://fulbright.edu.vn/statement-of-diversity/
Fulbright University Vietnam is an equal opportunity employer that is committed to diversity and inclusion. All eligible candidates are encouraged to apply, regardless of race, gender, or sexual orientation.
