Location: Bengaluru,Karnataka,India
ALLEN Online, the digital learning platform from the legacy of ALLEN Career Institute, is looking
for a dynamic copywriter who can turn product features into engaging, conversion-driven
narratives.
You’ll write for the website, app, and various user journeys that influence discovery,
engagement, and conversion, making complex education products simple, exciting, and
relatable.
Key responsibilities:
● Website & app merchandising: Write high-conversion copy for course pages, banners,
and in-app sections.
● User journey copies: Craft contextual, action-oriented copy across onboarding, lead
conversion, and payment journeys.
● UI/UX writing: Collaborate with product, marketing & design teams to develop clear,
concise, and user-friendly interface text (buttons, tooltips, pop-ups, CTAs).
● Tailor messaging and tone based on audience cohorts: Hinglish vs English, parent
vs student, and Tier 1 vs Tier 3 regions.
● Product communications: Translate product features into benefits-driven messaging
for web, app, video, and other channels.
● Microcopy creation: Build tone-consistent UI microcopy — labels, prompts, alerts, error
messages — to guide users intuitively.
● Collaborate cross-functionally: Work with product managers, UX designers, and
marketers to align content with business goals and brand tone.
● Research & insights: Understand user behaviour, friction points, and optimise
communication for clarity and conversion.
Required skills & qualifications:
● 4–5 years of experience in writing for digital products, apps, or websites.
● Strong understanding of UI/UX principles and the ability to simplify complex journeys
through copy.
● Proven experience in conversion-focused and UX microcopy.
● Excellent command of English & Hindi, with the ability to adapt tone for students and
parents.
● Ability to collaborate effectively with product, design, and tech teams.
● Exposure to ed-tech, e-commerce, or app-based platforms preferred.
At ALLEN Digital, we spearhead a technology-driven approach to education, leveraging top-tier tech talent from leading technology firms. Through our strategic collaboration with Bodhi Tree Systems, a prominent venture capital firm known for building & scaling tech-first brands, we are revolutionising education with a tech-first approach.
We address two critical challenges in the current education landscape: the need for more emphasis on holistic learning and adopting a one-size-fits-all approach. We are leveraging AI to develop an innovative ed-tech platform to provide students with a compelling end-to-end learning experience. Our goal is to transform education by providing personalized learning experiences that transcend traditional classrooms by catering to individual learning needs and to drive significant improvements in learning outcomes.
Join us in reshaping education for the digital era and unlocking the full potential of every student!
