It's fun to work in a company where people truly BELIEVE in what they're doing!
We are one of South Africa’s largest retailers and we have a fantastic opportunity for an experienced, highly conceptual mid-weight copywriter. This role is for an in-house creative team based in Cape Town. Your goal will be translating marketing and branding strategies into innovative and exciting campaigns and will see you develop effective and meaningful ideas, content, copy and scripts.
We are looking for someone with excellent writing and research skills to be our full-time, in-house copywriter. As a member of the creative team, the copywriter will write and edit content for a variety of campaigns, working closely with the creative team to brainstorm ideas, develop concepts, and articulate messaging. The successful candidate will be a quick learner who has a versatile writing style.
You will need to thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times.
Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
Be adept at varying the voice, style, and other characteristics of messaging based on the industry, company, or target audience.
MINIMUM QUALIFICATION:
Relevant tertiary qualification
Previous experience working closely with an Art Director (Advantageous)
MINIMUM EXPERIENCE:
5 years’ experience in copywriting for advertising or marketing agencies (conceptual copywriter experience)
Demonstrated knowledge/understanding of storytelling principles across various channels and digital
You must have previous advertising agency, copywriting experience.
Please submit a relevant portfolio of work along with your CV on application
COMPETENCIES REQUIRED:
Exceptional writing and research skills
Ability to work independently or with a team to meet deadlines
Excellent organizational skills and multitasking ability
Critical thinking skills
Ability to influence people through creative ideas and written work
Team player
Good interpersonal skills
KEY ACCOUNTABILITIES:
Working with the creative team to create exceptional creative work
Using key messages to develop work for multiple communication channels, including ATL, digital and non-traditional
Producing a variety of high-quality copy solutions, from punchy short-form to persuasive long-form.
Interpret creative briefs to develop concepts for execution with assigned brands
Research and understand a client’s needs and target audiences, through online searches, reviews of existing research, interviews with subject-matter experts, and in-person meetings
Write original copy and edit content for a range of marketing and communications materials
Collaborate with a team of account managers and creative staff, from concept development to delivery of final product
Present copy concepts and final deliverables to internal team — and to client representative when requested — and participate occasionally in client pitches
Revise copy based on internal feedback
Maintain up-to-date knowledge of communications- and client-related industry trends
Stay current on the appropriate style guidelines and brand voice for consistent messaging
Closing Date: 30 August 2026
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Discover who we are
Welcome to Pick n Pay, where family values and customer-centricity converge to create an unparalleled shopping experience. Since 1967, when the visionary Raymond Ackerman championed the cause of consumers by acquiring the first few stores, the Ackerman family's dedication has steered our journey of growth and expansion.
Today, Pick n Pay stands tall across South Africa, Botswana, Zambia, and Lesotho, embodying our commitment to serving communities far and wide. Additionally, we proudly hold a 49% share in TM Supermarkets, a Zimbabwean retail giant, further extending our reach and impact.
Our core offering spans groceries, clothing, and general merchandise, tailored to meet the diverse needs of our customers. But our dedication doesn't stop there. We go beyond the ordinary, offering value-added services that align with the evolving expectations of our patrons.
The Group strives to address socio-economic challenges through the supply of high-quality, affordable food for all customers, while providing significant employment and economic opportunities across its value chain.
To ensure utmost convenience and accessibility, Pick n Pay operates through various store formats, including both franchised and owned establishments. Whether you step into our stores for a quick grocery run or a leisurely shopping spree, expect nothing less than a seamless and enriching experience at Pick n Pay—the quintessential family store focused on you, our valued customer.
