Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY: $103,200 - $122,550, bonus and long term incentive eligible
COMPANY:
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?
Anheuser-Busch is looking for a copywriter to join draftLine, the company’s in-house creative agency. After only a few years, draftLine is ranked as a top 5 in-house agency by OneShow and is making headlines with amazing work, from Super Bowl spots to viral sensations. The ideal candidate has a conceptual mind, strong writing ability, and an obsession with internet culture. You will join a vibrant and robust internal creative team supported by insights-driven strategists and data analysts. It’s that sweet spot between agency life and in-house life you’ve been looking for. It will never get dull. You will flex your creativity on a wide range of assignments, from establishing a social media voice to creating video content and everything in-between. You will work closely with other talented creatives and brand teams to make Anheuser-Busch brands part of the conservation.
JOB RESPONSIBILITIES:
Concept big, earned media ideas such as stunts, partnerships, and sharable video.
Create and own the social voice for a brand(s) for multiple Social Channels (FB, Twitter, IG, etc.)
Ideate, plan and execute social media content of all kinds based on a brand’s brief
Be all over trending topics so you can help drive impactful creative at the speed of culture.
Write for video, OOH, packaging, social, digital and anything else you have an idea for.
Be proactive – since we are close to the business, all ideas will always be welcomed and possible!
JOB QUALIFICATIONS:
Portfolio of inspiring work
6+ year of agency or publisher experience
360 campaigns or strong digital campaigns
Social media content ideation and creation
Bachelor’s Degree
Passion for beer, sports, music, food, entertainment, pop-culture and internet culture.
Brainstorming integrated campaigns (a big idea executed multiple ways).
Optimizing social media posts (language, tone and message) based on audience behavior.
Writing clear, persuasive, original copy.
Scriptwriting and production experience a plus.
Working in close-knit creative partnerships with art directors and other copywriters.
Amending, revising or redeveloping campaigns in response to feedback.
Working on several campaigns at once on tight deadlines.
Understanding brand goals, positioning, market and has general knowledge of competitors.
WHY ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.
BENEFITS:
Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with a company matching contribution
Chance to work in a fast-paced environment among a company of owners
Free Beer!
As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients.
Our diverse portfolio of well over 500 beer brands includes global brands Budweiser®, Corona® and Stella Artois®; multi-country brands Beck’s®, Hoegaarden®, Leffe® and Michelob ULTRA®; and local champions such as Aguila®, Antarctica®, Bud Light®, Brahma®, Cass®, Castle®, Castle Lite®, Cristal®, Harbin®, Jupiler®, Modelo Especial®, Quilmes®, Victoria®, Sedrin®, and Skol®.
Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil.
Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 167,000 colleagues based in nearly 50 countries worldwide.
