Job Description
๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ญ๐ฒ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฌ-๐ญ๐ฒ ๐๐ฃ๐)
Experience: 2+ yrs
Location: Mumbai, Maharashtra, India
Job Type: Full-time
We are looking for a highly creative and experienced Senior Copywriter to own brand communication and develop compelling content across digital, advertising, campaigns, and brand touchpoints. This role is ideal for a strong storyteller who can combine strategic thinking with hands-on execution to build distinctive brand voices and memorable consumer communication.
Requirements
Key Responsibilities
- Own brand copy and communication across social media, campaigns, advertisements, websites, landing pages, product pages, and brand collaterals
- Develop creative concepts, campaign ideas, narratives, and messaging aligned with brand strategy.
- Lead product and campaign naming, taglines, headlines, and key messaging
- Translate strategic brand objectives into sharp, differentiated, and engaging communication.
- Create compelling short-form and long-form content across relevant platforms and formats.
- Maintain a consistent and distinctive brand voice across all consumer touchpoints.
- Collaborate with Brand, Marketing, Design, and other cross-functional teams throughout the creative process.
- Take creative ideas from concept development through final execution while maintaining high standards of quality.
- Research cultural trends, consumer behaviour, social conversations, and emerging digital formats to generate fresh ideas.
- Adapt communication for different audiences, platforms, campaigns, and customer journeys.
- Review and refine copy to ensure clarity, originality, consistency, and strong storytelling.
- Manage multiple creative projects and deadlines while maintaining attention to detail.
- Provide creative guidance and mentorship to junior copywriters or creative resources when required.
- Continuously explore new approaches to storytelling, brand communication, and content creation.
What Makes You a Great Fit
- 6+ years of experience in copywriting, creative, brand communication, advertising, or a related field.
- Exceptional writing, storytelling, conceptualisation, and communication skills
- Strong ability to develop creative ideas that are both strategically relevant and culturally engaging.
- Proven experience building and maintaining a strong brand voice and communication system
- Excellent command of written English, grammar, tone, and narrative structure.
- Strong understanding of consumer communication, digital content, social media, and contemporary cultural trends
- Ability to work independently and take complete ownership of creative projects.
- Strong collaboration skills with experience working closely with brand, marketing, design, and other cross-functional teams.
- Ability to balance strategic thinking with hands-on creative execution.
- Strong attention to detail and commitment to delivering polished, high-quality work.
- Comfortable working in a fast-paced environment with multiple priorities and deadlines.
- Passion for writing, ideas, storytelling, and brand building, with a curiosity to continuously experiment and evolve.
