Job Description

ABOUT US
Ancient + Brave is a female founded, mission-driven wellness brand with an award-winning range of collagen, supplements and functional blends. Rooted in ancient wisdom and validated by science, our simple daily rituals support our community in nurturing whole body health.

Ancient + Brave has been recognised in The Sunday Times 100 fastest-growing private companies for three consecutive years - most recently placing 7th - and ranked 4th in the Oresa Retail Growth Index in 2025. It's a reflection of the quality of what we build, the community we serve, and the discipline with which we operate.

We care deeply about the impact we have - on our customers, our community and the world around us. As well as a B Corp, we are a member of 1% for the Planet, contributing 1%+ of all revenue to environmental and social causes - putting people and the planet at the heart of all we do.

As an equal-opportunity employer we are committed to an inclusive and diverse workplace culture, where we are brave, connected and intentional - and lead with integrity in all we do. Please find out more by reading our JEDI statement which can be found here

THE ROLE
We are looking for a Copywriter to join Ancient + Brave and bring sharp, purposeful writing to everything we make - from brand campaigns to paid social ads.

This is a dual-remitting role for a writer who can operate across the full creative spectrum: crafting campaign narratives and brand storytelling at one end, and writing high-converting performance copy at the other. You understand that the best copy does both - it sounds like us and it drives results.

Working closely with the Brand, Creative and Performance Marketing teams, you will be a central voice across Ancient + Brave's creative output, ensuring everything we write - whether it's a campaign line or a TikTok hook - is distinctive, on-brand and built to connect.

WHAT YOU'LL BE DOING

Campaign Copywriting

• Write compelling copy across brand and seasonal campaigns, from campaign headlines and narratives to long-form content and editorial

• Develop copy territories and messaging frameworks that anchor campaigns and can be adapted across channels

• Collaborate closely with the Brand and Campaign teams to bring creative concepts to life through language

• Write copy for NPD launches, brand moments and key seasonal activity - ensuring consistency of voice across all touchpoints

Performance Copywriting

• Write high-impact copy for paid social ads across Meta and TikTok - hooks, headlines, body copy and CTAs

• Produce copy variations at volume to support creative testing and iteration

• Write conversion-focused copy for email campaigns, landing pages and PDPs

• Adapt tone, format and message for different audiences, channels and funnel stages

Tone of Voice & Brand Writing

• Be a guardian of Ancient + Brave's tone of voice across all written output

• Translate complex product benefits, ingredients and brand values into copy that feels human, credible and compelling

• Support the development and evolution of tone of voice guidelines as the brand grows

• Brief and review copy from external agencies, freelancers and AI-assisted tools to ensure quality and consistency

Testing & Optimisation

• Work with the Performance Marketing team to contribute to a structured copy testing programme

• Review performance data to understand what copy is working and iterate accordingly

• Stay across platform trends and emerging best practices in both campaign and performance copywriting

• Comfortable using AI tools to support copy production and ideation at scale

WHO YOU ARE

To be successful in this role, you will need the following skills / knowledge / experience:

• Portfolio demonstrating range - from campaign narratives and long-form content to short-form ads and CTAs

• Proven copywriting experience across both brand campaigns and performance marketing channels

• Strong understanding of what makes copy perform on Meta and TikTok

• Experience writing within a brand with a defined tone of voice, ideally in D2C, wellness, beauty or lifestyle

• Comfortable working with performance data to inform and improve copy

• Ability to write quickly, at volume, without sacrificing craft or brand integrity

• Experience collaborating cross-functionally with brand, creative and performance teams

• A genuine love of language - and an equal obsession with what it achieves

• Comfortable switching between brand storytelling and direct response in the same day

• Fast, organised and calm under competing deadlines

• Collaborative, open to feedback and happy to iterate

• Curious about consumer behaviour, culture and what makes people connect with a brand

• Excited by purpose-led businesses and the wellness space

• Comfortable operating in a fast-growing scale-up where things move quickly

• Available at short notice and open to a part-time or flexible arrangement

Further, to truly thrive at Ancient + Brave you will need to embody the spirit of our brand and align with our company culture. For us that is a series of shared beliefs:

WE BELIEVE IN BRAVERY — We are: Courageous, Bold, Experimental

WE BELIEVE IN INTEGRITY — We are: Honest, Accountable, Ethical

WE BELIEVE IN CONNECTION — We are: Collaborative, Inclusive, Open

WE BELIEVE IN INTENTION — We are: Purposeful, Proactive, Focused

Please Note:

+ This is an office-based role at our stunning Lewes offices. Please apply only if you’re within a reasonable commute.

+ We’re not seeking recruitment support for this role at this time.

WHY JOIN US
Ancient + Brave are a community-built brand and embracing innovation and sustainability with social and environmental responsibility is at the heart of everything we do. We hold ourselves accountable to the highest standards when it comes to our commitment to balance profit and purpose - working with us means being part of building a truly sustainable product. We are B Corp certified and members of 1% for the Planet, committed to giving back 1%+ of all sales towards helping environmental partners, so we can work together towards a better future for our planet.

At Ancient + Brave you’ll find an engaging, collaborative and inclusive work environment where your talents will be nurtured, and your contributions valued.

• We provide all our team members with suitable laptop computers & headphones and our office is equipped with monitors, ergonomic chairs and sitting + standing desks.

• Our kitchen is fully stocked with the usual supplies as well as limitless supply of A+B products (you also get 50% off on any product you wish to purchase).

• We pay a discretionary bonus based on a mix of company performance and individual contributions and review our salaries annually.

• Our pension contributions are ESG invested (so no pharma, weapons or other ethically questionable investments).

• Our Private Medical Insurance is designed to support your health and wellbeing, providing swift access to high-quality care whenever you need it most.

• Our Medicash plan offers access to specialist consultations, 24/7 Virtual GP and health screenings as well as dental, optical and complementary therapies and access to confidential support via its EAP programme.

• Our Mintago platform gives employees access to financial wellbeing advice and support as well as retail discounts and salary sacrifice schemes, which cover childcare, cycle to work, gym membership, groceries, electric vehicle and mobile/tech purchase.

• In addition to our regular annual holiday allowance of 25 days plus bank holidays, we also offer one Wellbeing day to use as needed.

• We offer continuous training & professional development opportunities and our team members get to enjoy complimentary nutrition and workout sessions in the office. We support a number of charities, coordinating our fund-raising initiatives for maximum impact. We hold two social events a year to come together and connect in a meaningful way.
  

An important note on our ways of working…

As a fast-paced scale-up, we’ve found that spending time together in person is hugely beneficial to the way we’re needing to communicate, collaborate and drive the business forward. We’ve worked hard to make our new HQ (a beautiful riverside office situated in Lewes, East Sussex) an inviting and friendly environment for all of our team members and we expect any new joiner to be in the office full time.

We are an equal-opportunity employer committed to fostering an inclusive and diverse workplace culture. We embrace varied perspectives and encourage creativity that knows no bounds. While most of our roles are advertised as full-time, we are open to discussing part-time setup where appropriate.