Job Description

Work Schedule
This is a full-time, hybrid, position. Scheduled work week will be Monday – Friday, 8:00AM – 5:00PM. Hours could vary based off of operational needs. This role is hybrid and will be expected to work onsite once per month.

Be part of something remarkable

Be a high-performing member of our digital marketing team - collaborating with designers, account managers, media planners, web developers and other roles within our department to create discoverable content that drives engagement and action.

We are seeking a Copywriter to:

• Bring the UW Health brand to life through high-impact messaging and compelling story-telling in a way that enables us to stand out in the category. We’re not looking to create the same old health care content, we are growing and evolving to meet the changing needs of patients and consumers.
• Write for a broad range of channels including advertising, social media, email, web, and more
• Help bring our sports partnerships to life, building loyalty and engagement with fans – including college, semi-pro and national sports brands

At UW Health, you will have:

• An excellent benefits package, including health and dental insurance, paid time off, retirement plans, two-week paid parental leave and adoption assistance.
• Options for a variety of schedules and shifts that offer flexibility and allow for work-life balance.
• Access to great resources through the UW Health Employee Wellbeing Department that supports your emotional, financial, and physical well-being.
• Tuition benefits eligibility - UW Health invests in your professional growth by helping pay for coursework associated with career advancement.
• The opportunity to earn a referral bonus for referring friends, former colleagues or others to apply for open, posted positions.

Qualifications

• Bachelor's Degree in Communications, English, Marketing, Digital Communications, or related field Required
• Master's Degree in Communications, English, Marketing, Digital Communications, or related field Preferred

Work Experience

• 7 years of experience in a corporate, ad agency or freelance setting developing digital marketing concepts and copy for advertising, web and other applications, including a strong portfolio of work that demonstrates creativity and marketing success. Required
• Experience with project management systems and software Preferred
• Experience developing concepts and content for sports sponsorships Preferred
• Experience in an integrated health system, academic medical center or healthcare marketing agency Preferred

Our Commitment to Social Impact and Belonging

UW Health is committed to fostering a workplace that creates belonging for everyone and is an Equal Employment Opportunity (EEO) employer. Our respect for people shines through patient care interactions and our daily work practices as we work to embrace the knowledge, unique perspectives and qualities each employee and faculty member brings to work each day. It is the policy of UW Health to provide equal opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

UW Health Administrative Facilities - UW Health has administrative locations throughout Madison and beyond where thousands of employees provide vital support to our clinical areas. These locations are home to departments such as Access Services, Compliance, Human Resources, Information Services, Patient Medical Records, Payroll and many others.