Job Description

About the Role:

Copywriter will play
a key part in shaping brand narratives, enhancing engagement, and driving
conversions through clear, compelling, and on-brand messaging. Working closely
with cross-functional teams, youll ensure content is not only aligned with
brand guidelines but also optimized for performance and user experience across
platforms.

Key Responsibilities:

• Develop engaging copy for
  advertisements, slogans, calls to action, marketing emails, and landing
  pages that align with brand tone and target audience.
• Collaborate with SEO/SEM
  teams to incorporate keywords effectively into content without
  compromising creativity.
• Coordinate with language and
  localization teams to ensure accurate translations and maintain intended
  tone and message.
• Establish and uphold brand
  voice guidelines for consistent messaging across channels.
• Combine creative thinking
  with brand consistency and adapt quickly for A/B testing and iterative
  content development.

Qualifications:

• Strong portfolio
  demonstrating flexibility across various writing styles (e.g., B2B, B2C,
  technical, conversational).
• Familiarity with CMS
  platforms (e.g., WordPress, Sulu) and team collaboration tools.
• Bachelors degree in
  Communications, Journalism, Advertising, English, Literature, Marketing,
  Business, Creative Writing, or a related discipline.
• Prior experience in a
  creative or agency environment is an advantage.
• Ability to interpret briefs,
  work under tight deadlines, and collaborate effectively.
• At least 5 years of relevant
  professional writing experience.
• Demonstrated success in
  producing persuasive content for marketing or advertising purposes.
• Understanding of various
  marketing channels and content formats, including social media platforms,
  display ads, and landing pages.

Core Competencies:

• Excellent written and spoken
  English; knowledge of additional languages is a plus.
• Ability to adapt writing
  style across different brand voices while identifying areas for shared
  efficiencies.
• Knowledge of
  platform-specific requirements (e.g., Facebook, LinkedIn, YouTube,
  Instagram, responsive websites) to ensure optimized presentation.
• Comfortable using
  collaboration tools such as Confluence, Jira, and Slack.
• Ensure all content adheres to
  relevant regulatory standards (e.g., European Accessibility Act).
• Strong analytical mindset,
  with a willingness to refine content based on performance metrics,
  customer feedback, and A/B testing outcomes.
• Clear and proactive
  communication skills, especially when working across time zones with
  global marketing stakeholders.

Department: Marketing

Locations Cebu City

Work Setup: Remote/Hybrid

Employment type: Full-time