Key Responsibilities
- Create clear, persuasive, and engaging copy for websites, landing pages, blogs, email campaigns, social media, advertisements, brochures, and other marketing materials.
- Develop content that aligns with brand guidelines, campaign objectives, and target audience needs.
- Collaborate with marketing, design, product, and business teams to create impactful content for integrated marketing campaigns.
- Write and edit marketing collateral, promotional materials, case studies, newsletters, and thought leadership content.
- Develop compelling headlines, taglines, calls-to-action (CTAs), and campaign messaging.
- Conduct research on industry trends, competitors, products, and customer personas to create relevant and effective content.
- Optimize content for SEO best practices to improve online visibility and engagement.
- Review, proofread, and edit content to ensure accuracy, consistency, grammar, and brand alignment.
- Adapt writing style and tone to suit different audiences, channels, and communication objectives.
- Assist in content strategy development and contribute creative ideas for marketing initiatives.
- Partner with UI/UX designers, content strategists, and digital marketing teams to enhance customer experience through effective content.
- Maintain content calendars and ensure timely delivery of assigned projects.
- Analyze content performance metrics and recommend improvements to drive engagement and conversions.
Required Qualifications
- Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a related field.
- 3+ years of experience in copywriting, content writing, marketing communications, or a similar role.
- Strong portfolio showcasing a range of marketing, advertising, digital, and brand content.
- Excellent writing, editing, proofreading, and storytelling skills.
- Strong understanding of content marketing, digital marketing, and branding principles.
- Experience creating content for multiple channels, including web, email, social media, and paid campaigns.
- Familiarity with SEO concepts and content optimization techniques.
- Strong attention to detail, creativity, and organizational skills.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
Preferred Qualifications
- Experience working with B2B, technology, eCommerce, or enterprise brands.
- Knowledge of content management systems (CMS) such as WordPress.
- Familiarity with marketing automation and analytics tools.
- Experience collaborating with creative, design, and product teams.
- Understanding of UX writing and conversational content principles.
Key Skills
- Copywriting & Creative Writing
- Content Strategy
- Storytelling
- SEO Content Writing
- Editing & Proofreading
- Brand Messaging
- Digital Marketing Content
- Social Media Copywriting
- Email Marketing
- Campaign Development
- Research & Content Planning
- Communication & Collaboration
Compensation, Benefits and Duration
Minimum Compensation: USD 33,000
Maximum Compensation: USD 117,000
Compensation is based on actual experience and qualifications of the candidate. The above is a reasonable and a good faith estimate for the role.
Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full-time employees.
This position is available for independent contractors
No applications will be considered if received more than 120 days after the date of this post
