BlueFocus

创意组长/副总监(copy)

BlueFocus  •  Onsite  •  21 hours ago
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Job Description

创意组长/副总监(copy)
广州
全职
文娱 / 广告 / 媒体 / 艺术
职位描述
岗位职责
1、负责消费品、文旅、科技等行业客户的品牌campaign、social及产品营销项目,主导创意发想,独立产出高质量创意策划案,保证提案与执行质量;
2、能独立提案、比稿,具备强沟通协作能力,将天马行空的创意收敛成客户买单、市场认可的方案;
3、深度了解互动营销机制,对小红书、抖音等平台内容特点与传播玩法十分熟悉,能产出贴合平台调性的创意内容;
4、在创意基础上具备策略意识,能理解客户的传播诉求与生意问题,让创意不只是好看,而是接得住策略、打得中人;
5、能够熟练借助AI工具辅助创意发想与日常提效。
职位要求
任职要求
1、5年以上相关经验,4A、热店文案策划类岗位任职经验,有丰富的出街案例;
2、文字功底扎实,思维活跃,擅长各种内容、风格的文案撰写,能独立产出与各类营销活动创意、调性相结合的作品,具备独立提案能力;
3、有多行业客户服务经验,深耕消费品、文旅、科技至少一类,文策一体,对社交网络平台、自媒体熟悉并能掌握运用;
4、有策略思维者优先:能从市场和消费者出发挖掘新思路,提出别出机杼且符合客户需求的创意见解;
5、表达沟通能力强,热情、有责任感,有团队合作精神,有较强内在驱动力,能承担一定工作压力;
6、能熟练运用AI产品辅助工作出品。
投递
BlueFocus

About BlueFocus

BlueFocus Communication Group (SZSE: 300058) is one of the world’s top marketing communications groups and China’s largest overseas marketing company, empowering businesses with AI-driven, intelligent operations. Founded in 1996 and publicly listed in 2010, BlueFocus recorded revenue exceeding USD 8.33 billion in 2024.

Headquartered in Beijing, we operate branches or offices in Shanghai, Hangzhou, Shenzhen, Guangzhou, Hong Kong, Singapore, Vietnam, Thailand, and Indonesia, with service networks across the United States, Canada, Japan, the Netherlands, Saudi Arabia, the UAE , Brazil, and beyond.

Guided by our “All-in AI + Globalization” strategy, BlueFocus has helped 100,000+ Chinese companies go global. We and our subsidiaries deliver full-funnel marketing solutions covering the entire marketing value chain and major global markets.

As a pioneer in AIGC and emerging experiences , we have launched: BlueAI Data Platform (industry-grade AI model), BlueX (overseas programmatic platform), and BlueTurbo (AI cloud-native growth engine). By infusing AI into content production, media buying, and creative intelligence, we unlock measurable, transformative value for clients worldwide.

Industry
Marketing & Advertising
Company Size
1,001-5,000 employees
Headquarters
Chaoyang District, CN
Year Founded
1996
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