Job Description

The Social Media Coordinator plays a major role in growing Universal Orlando Resort (UOR)’s presence in the social media space. Acts as a content creator by developing and editing compelling content across various owned social channels for UOR. Responsibilities include planning, capturing and curating best-in-class videos, photography, and written content in addition to monitoring and identifying industry trends to optimize content. The Coordinator also collaborates with internal creative partners and strategy teams to deliver social-first content focused on theme park audience.

MAJOR RESPONSIBILITIES:

Content Creation:

• Generate engaging and compelling Universal Epic Universe-focused content for various social media platforms, including but not limited to Facebook, X (formerly Twitter), Instagram, and TikTok.
• Produce and edit photography and/or videography using editing software such as Adobe Lightroom, Premiere Pro, and Photoshop.
• Develop visually appealing graphics to enhance social media posts.

Social Media Management:

• Support day-to-day social content brainstorms, channel management, and publishing across UOR’s owned social channels (Facebook, Instagram, X, TikTok, Pinterest etc.)
• Assist with social media campaigns and projects, including but not limited to managing projects within Adobe Workfront, meeting and communicating with internal partners, and fulfilling partner requests.
• Monitor social media channels for industry trends and competitor activities to optimize content.

Collaboration:

• Work closely with social leads, marketing, communications, and internal creative teams to ensure consistent messaging and branding across all channels.

Community & Influencer Engagement:

• Engaging with guests via social media monitoring tools by responding to comments, messages and mentions while building brand advocacy with our passionate theme park community.
• Assist with influencer campaign strategy and outreach across owned channels.
• Understands and actively participates in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training and team member involvement activities.
• Performs other duties as assigned.

EDUCATION:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

EXPERIENCE:

• 2+ years of social Media experience and/or strong knowledge of social media channels and trends;
• or equivalent combination of education and experience.

ADDITIONAL INFORMATION:

• Social media experience and/or a strong understanding of social media channels.
• Proven experience in content creation (photography & videography), preferably within the travel, theme park and hospitality industries – portfolio and/or samples showcasing your work is required.
• Proficiency in content creation tools (e.g., Adobe Creative Suite and Canva)
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Must be comfortable in front of the camera to act as talent in social content or other projects.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
• Consistent attendance is a job requirement.
• Strong written and verbal communication skills.
• Ability to write compelling, social-first content (e.g., X text-only posts and Instagram/TikTok captions)
• Creative thinking and the ability to generate innovative ideas.
• Self-motivated, detail-oriented, and able to work independently.
• Must have experience with Microsoft Office suites.
• Familiarity with influencer marketing and partnerships a plus.
• Graphic design skills are a plus.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

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