Job Description

Coordinator II - Communications & Web

Reports to: Director - Creative Communications

PC#: 22187

Grade 402

239 Days

Salary: $63,579 - $76,600

FLSA Status: Exempt

Position Purpose

This position plays a pivotal role in shaping the District's online presence by overseeing content management, user experience, and the effectiveness of web strategies. The ideal candidate will have a passion for online marketing, technology, and delivering exceptional user experiences for staff, students, parents, and the community. This role requires the ability to thrive in a fast-paced, dynamic environment, developing creative solutions, building consensus, and working effectively with both technical and non-technical staff. The Communications and Web Coordinator will play a key role in bridging communication gaps between parents, educators, and the broader community, making a significant impact on the District's digital engagement strategy.

ESSENTIAL JOB FUNCTIONS

• Web Presence Management: Oversee and maintain the District's web properties, ensuring that they are dynamic, user-friendly, and up-to-date.
• Content Management: Support content creation, editing, and proofreading across the District's websites, ensuring compliance with web standards, branding, and style guidelines.
• Engagement Strategies: Develop and implement strategies to improve parent involvement through online platforms, including the District's Parent Portal.
• Training and Support: Provide technical and content support to Campus Web Managers and Web Content Editors across over 130 campus websites.
• Collaboration: Work with various departments to create websites that effectively inform and engage target audiences.
• Technical Maintenance: Address and resolve technical issues such as broken links and bugs; ensure websites are mobile-friendly and optimized for search engines.
• Metrics and Reporting: Track website performance metrics, analyze data, and make recommendations for continuous improvement.
• Backup Administration: Serve as a backup administrator for the District's Parent Link call-out system, including recording messages to parents.

Safety

• Performs preventive maintenance on tools and equipment and ensures equipment is in safe operating condition.
• Follows established safety procedures and techniques to perform job duties including lifting and climbing; operates tools and equipment according to established safety procedures.
• Corrects unsafe conditions in work area and promptly reports any conditions that are not immediately correctable to supervisor.

Supervisory Responsibilities

• None.

Personal Work Relationships

• All Fort Worth ISD employees must maintain a commitment to the District's mission, vision, and strategic goals.
• Exhibits high professionalism, standards of conduct and work ethic.
• Demonstrates high quality customer service; builds rapport/relationship with the consumer.
• Demonstrates cultural competence in interactions with others; is respectful of co-workers; communicates and acts as a team player; promotes teamwork; responds and acts appropriately in confrontational situations.

Other Duties as Assigned

• Performs all job-related duties as assigned and in accordance to the Board rules, policies and regulations. All employees are expected to comply with lawful directives in rare situations driven by need where a team effort is required.

Knowledge, Skills & Abilities

• Advanced knowledge of HTML and basic skills in Adobe Photoshop, Acrobat, and Premiere.
• Strong strategic thinking, problem-solving skills, and the ability to manage multiple projects and websites.
• Proficiency in Google Workspace and Microsoft 365.
• Excellent communication skills, particularly in explaining technical concepts to non-technical staff.
• Ability to work under tight deadlines and manage competing priorities.
• Experience with web analytics tools and data-driven decision-making.
• Experience with web graphics and a strong understanding of web protocols and standards.
• Ability to work collaboratively with creative, communication, and technical teams.
• Experience in managing large-scale web projects across multiple departments or schools.

Travel Requirements

• Travels to school district buildings and professional meetings as required.

Physical & Mental Demands, Work Hazards

• Tools/Equipment Used: Standard office equipment, including computer and peripherals.
• Posture: Prolonged sitting and standing; occasional stooping, squatting, kneeling, bending, pushing/pulling, and twisting.
• Motion: Frequent repetitive hand motions, including keyboarding and use of mouse; occasional reaching.
• Lifting: Occasional light lifting and carrying (less than 15 pounds).
• Environment: Works in an office setting; may require occasional irregular and/or prolonged hours.
• Attendance: Regular and punctual attendance at the worksite is required for this position.
• Mental Demands: Maintains emotional control under stress; works with frequent interruptions.

Minimum Required Qualifications

• Education: Bachelor's degree in Communications, Journalism, English, or a related field
• Certification/License: None.
• Experience: 5 years' experience in web design, content management, and maintenance, with expertise in content management systems such as Finalsite and SharePoint.
• Language: Bilingual (English/Spanish) working proficiency preferred in some settings.

This document is intended to describe the general nature and level of work being performed by people assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.