Job Description

Location: Hattie Mae White

Department: Media Relations - Press

Area:District Wide

Contract Months:12

Salary Range: $85,000.00 – $105,000.00

Academic Year: 25-26

JOB SUMMARY

The Communications & Outreach Coordinator 2 is a versatile, content-driven communications professional who supports multi-platform storytelling and media relations for the District. This role blends strong writing and media coordination with hands-on content creation, including social media, video, still photography, and digital design. This is a fast-paced, high-demand role operating in a real-time communications environment. The position requires strong judgment, adaptability, and the ability to pivot quickly to meet evolving priorities. The ideal candidate can create, capture, and engage all stakeholder groups with compelling content that amplifies District priorities and successes.

MAJOR DUTIES & RESPONSIBILITIES

List most important duties first

1. Create and produce content across platforms: social media, web, and video, including writing, photography, short-form video, and digital design.
2. Ideate, plan, and execute engaging content that highlights student achievement, staff impact, and District initiatives across digital platforms.
3. Collaborate with cross-functional teams and departments to align messaging and ensure cohesive communication across media, digital, and family channels.
4. Support development and execution of communications campaigns.
5. Assist in managing and maintaining content calendars across platforms to ensure consistent, high-quality output.

MAJOR DUTIES & RESPONSIBILITIES CONTINUED

1. Monitor media coverage and social media trends to inform content development and identify opportunities to amplify District messaging.
2. Support the District’s press office and media relations efforts, including drafting press releases, media statements, briefing materials, and key messages aligned to District priorities.
3. Coordinate with internal teams to capture real-time content at campuses, events, and key moments, ensuring consistent and timely storytelling.
4. Provide project coordination support, ensuring communications deliverables are completed on time and aligned to priorities.
5. Perform other job-related duties as assigned.

EDUCATION

Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, or related field. Experience in education a plus.

WORK EXPERIENCE

Minimum of 5 years of experience in communications, media, digital content, or a related field.

SKILL AND/OR REQUIRED LICENSING/CERTIFICATION

Strong writing and editing skills across formats (press, digital, social)

Demonstrated experience in creating content for social media platforms, including YouTube

Demonstrated experience in photography and basic video production/editing

Demonstrated experience in graphic design tools (e.g., Adobe Creative Suite, Canva, or similar)

Ability to translate complex information into clear, engaging content

Strong organizational and project management skills

Ability to work in fast-paced environments with shifting priorities

Familiarity with media relations and news cycles

Bilingual (English/Spanish) preferred

Experience with ParentSquare preferred

Equipment

Digital communications and content creation tools, including laptops, smartphones, and related accessories for real-time content capture and publishing

Photography and video equipment, cameras

Editing and production tools for photo, video, and graphics

Social media management and publishing platforms across multiple channels

LEADERSHIP RESPONSIBILITIES

Work Leadership. Regularly provides project management or team leadership to a group of two or more employees but does not have formal supervisory responsibility. Leading and directing is restricted to monitoring work and providing guidance on escalated issues. Most of work time is spent performing many of the same duties they are leading.

WORK COMPLEXITY/INDEPENDENT JUDGMENT

Work is substantially complex, varied and regularly requires the selection and application of technical and detailed guidelines. Independent judgment is required to identify, select, and apply the most appropriate methods as well as interpret precedent. Position regularly makes recommendations to management on areas of significance to the department. Supervision received typically consists of providing directions on the more complex projects and new job duties and priorities.

BUDGET AUTHORITY

Compiles and organizes data and figures.

PROBLEM SOLVING

Decisions are made on both routine and non-routine matters with some latitude but are still subject to approval. Job is occasionally expected to recommend new solutions to problems and improve existing methods or generate new ideas.

IMPACT OF DECISIONS

Decisions have considerable impact to multiple divisions or the organization causing risks or improvements to relationships, significant efficiencies, or delays in operations, and/or significant financial gains or expenses. Errors are serious and difficult to discover, normally involve decisions not subject to detailed review and will result in excessive costs and/or significant project delays.

COMMUNICATION/INTERACTIONS

Collaborate and solve problems - work with others to resolve problems, clarify, or interpret complex information/policies, and provide initial screening/negotiations without approval authority. Interactions are typically with customers, senior level professional staff, and managers.

CUSTOMER RELATIONSHIPS

Leads others in the resolution of highly sensitive and confidential issues on behalf of the department. Acts as a trusted advisor and becomes involved in the customer's decision-making process including presenting alternatives and information and applying persuasion and negotiation skills in the resolution of problems. Monitors customer service standards.

WORKING/ENVIRONMENTAL CONDITIONS

Work is normally performed in a typical interior work environment but may include campus visits and local

travel.

Ability to carry and/or lift less than 25 pounds.

Houston Independent School District is an equal opportunity employer.