Job Description

About Us

We are a modern marketing collective built for scale, efficiency, and impact. As the parent company,Agitalsupports three specialized agencies:Go Fish Digital, REQ, and WDG,with shared infrastructure, advanced technology, and deeply experienced people, allowing each brand to do its best work.

Go Fish Digitalis an engineering-forward performance marketing agency specializing in SEO, Generative Engine Optimization (GEO), its Barracuda AI platform, social commerce, and conversion-focused creative.

WDGdesigns and builds complex enterprise web experiences for associations, nonprofits, foundations, universities, and other mission-driven organizations.

REQis a digital marketing and communications agency specializing inbrand, reputation, and advocacy for global organizations across technology, healthcare, finance, hospitality, and real estate.

Together, weoperateas one collaborative ecosystem, combining deepexpertise, AI-powered capabilities, and a culture of curiosity to help ambitious brands grow while creating meaningful opportunities for our people.

About the role

You’ll own the CRO strategy for accounts from kickoff through ongoing iteration. That includes auditing conversion paths across commercial pages, PDPs/PLPs, forms, onboarding flows, and key funnel moments — then prioritizing opportunities based on impact, effort, and business value.

You’ll design and oversee experimentation roadmaps aligned to user intent, personas, and lifecycle stages, while producing clear, client-facing insights that explain what was tested, what we learned, and how it ties back to revenue, leads, or retention.

You’ll also identify cross-channel opportunities where SEO, paid media, UX, content, and analytics can reinforce conversion performance, and you’ll document and refine internal CRO workflows, testing standards, and QA processes as the program scales.

You’ll be trusted with things that matter: strategic direction, interpretation of results, and client confidence in high-stakes optimization decisions.

What you'll do

Strategy & Client Communication

• Define and defend CRO strategy: what to test, what to fix, what to measure, and why.
• Translate behavioral data, test results, and UX insights into clear, executive-ready narratives.
• Operate as a trusted advisor: lead client conversations, set expectations, and communicate wins, risks, and tradeoffs with confidence.
• Connect conversion outcomes directly to business KPIs like revenue, pipeline, CAC, and LTV.

Page Template & System-Level Optimization

• Evaluate and improve core page templates to reduce friction and better align with user intent.
• Partner with UX, product, and engineering teams to influence template-level decisions that balance conversion performance, usability, accessibility, and development constraints.
• Help clients understand when template evolution (structure, hierarchy, messaging) will deliver more impact than individual tests or micro-optimizations.

Experimentation Strategy & Test Design

• Audit and optimize landing pages, solution pages, PDPs/PLPs, checkout flows, lead forms, and onboarding experiences.
• Define test hypotheses and recommended A/B or multivariate approaches informed by user behavior, qualitative insights, and conversion psychology.
• Partner with client UX, development, SEO, paid, and analytics teams to scope, QA, and advise on experiment implementation (when testing is the right tool).
• Ensure measurement plans, test validity, and statistically sound interpretation of results.

User, Persona, and Journey Mapping

• Build and refine persona cohorts and journey maps using analytics, research, and qualitative inputs.
• Identify friction points, objections, and motivation gaps across the funnel.
• Use AI and research tools to accelerate hypothesis generation, insight synthesis, and experimentation planning, without sacrificing rigor.

Measurement, Learning, and Optimization

• Own CRO measurement frameworks (conversion rate, revenue per visitor, funnel drop-off, test velocity, learning velocity).
• Turn test results into actionable insights and next-step recommendations.
• Continuously refine playbooks based on performance trends, user behavior changes, and platform updates.

What You Bring

CRO & Growth Expertise

• 5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles.
• Proven success in designing, executing, and scaling experimentation programs across B2B, B2C, and/or eCommerce environments.
• Deep experience with CRO and experimentation tools such as VWO, Optimizely, Google Optimize (or equivalent), Convert, or similar platforms.
• Strong working knowledge of behavioral and qualitative research tools, including Crazy Egg, Hotjar, FullStory, Contentsquare, or similar.
• Experience optimizing high-impact funnel moments: landing pages, PDPs/PLPs, lead forms, checkout flows, onboarding, and conversion paths.
• Solid understanding of UX principles, persuasion, and conversion psychology—and how to apply them pragmatically, not dogmatically.

Analytical Fluency

• Strong proficiency with analytics platforms such as Google Analytics (GA4), Looker Studio, and/or other BI tools.
• Experience defining and tracking meaningful CRO metrics beyond surface-level conversion rate (e.g., revenue per visitor, funnel progression, test velocity, learning velocity).
• Comfortable evaluating test validity, statistical significance, and tradeoffs between speed and rigor.
• Experience building experimentation roadmaps, dashboards, and insight summaries that clearly connect tests to business outcomes.

Client Communication & Influence

• Experience in an agency or consulting environment with direct client ownership.
• Ability to explain complex findings in plain language to senior stakeholders.
• Comfortable working independently, making judgment calls, and leading in ambiguous situations.

Why Join Us

You'll work alongside talented people who are passionate about solving problems, helping clients grow, and delivering meaningful results. We're a collaborative, fast-moving team where curiosity is encouraged, ideas are welcomed, and great work is recognized.

We believe the best work happens when people are trusted to take ownership, supported in their growth, and empowered to bring their unique perspectives to the table. Whether you're just getting started or bringing years of experience, you'll have the opportunity to make an impact while continuing to learn and grow.

Benefits & Compensation

We believe great people deserve great support. Our company offers competitive compensation and a comprehensive benefits package designed to support your health, well-being, and career growth, including:

• Competitive compensation
• Flexible work environment
• Medical, dental, and vision insurance
• Unlimited paid time off
• 401(k) with company match
• Company-paid life and disability insurance
• Paid parental leave
• A collaborative culture with autonomy and ownership
• Employee wellness programs and additional perks

Additional Information

No agencies, please.

We are proud to be an Equal Opportunity Employer. We are committed to creating an inclusive workplace where everyone feels respected, valued, and empowered to succeed. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.

Please note that this job description is intended to describe the general nature and level of work being performed. It is not intended to be a comprehensive list of all responsibilities, duties, or qualifications, which may change based on business needs.

At this time, we are unable to sponsor or transfer employment visas for this position.