Betway Global

Conversion Marketer

Betway Global  •  Johannesburg, ZA (Onsite)  •  1 hour ago
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Job Description

Kick-start your career in the online gaming world and experience the very latest in technology and innovation.

  • You’ll take ownership of work that gives us our competitive edge, including:

    Specific duties include, but are not limited to the following:

    Acquisition Opening Offer Strategies and Implementation

  • Ongoing in-country competitor analysis
  • Work closely with marketing and in-country teams to ensure relevance and localisation of opening offers
  • Ongoing maintenance of all existing welcome offers and their appropriate/effective communication
  • Conversion Strategies and Implementation

  • Coordinating and briefing in of adhoc promotions for the unconverted space with Creative
  • Updating of confluence page for monthly / sport / casino calendar, adhoc promotions, conversion track info, welcome offers, competitor analysis, any relevant information the team may need on this platform to refer back to
  • Execution of promotions on all communication platforms (SMS/Email), when needed, which may also include bonus creation (Sport and Casino)
  • Ongoing innovation and implementation of new ideas which address specific markets / gaming platforms / seasons / fixtures
  • Work with the Retention Team to ensure brand consistency throughout the player lifecycle as well as leverage off Retention campaigns by selecting relevant ones to enhance the existing conversion track or as part of your ad hoc communication strategy
  • New Casino Games communication – delivering on time and functional communication to promote new games to the unconverted base
  • Focus on deliverability on all communication platforms
  • Processes and Operations

  • Result analysis including tests / campaigns outcomes, processes assessment and learnings
  • Assessment and implementation of new learnings / approaches to subsequent campaigns
  • Effective communication of results with your team members and execution of new learnings
  • This list covers your core responsibilities – with plenty of room to stretch, explore and take on new challenges as we grow.

    What you’ll bring

    You’re someone who brings:

  • Clear, confident communication (written and verbal), and the ability to breakdown complex ideas
  • A collaborative mindset, working smoothly with cross‑functional teams to hit shared goals
  • Strong organisational skills and the ability to manage multiple projects without dropping the ball
  • Exceptional attention to detail and a commitment to high‑quality work
  • Adaptability – you stay sharp, productive and positive in fast‑moving environments
  • Analytical and data-driven thinking
  • Creative problem-solving and innovation
  • Ability to adapt quickly in adynamic environment
  • Desirable skills you’ve got up your sleeve

    It would be great if you also have some of the following skills:

  • In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards
  • Experience in developing and executing customer retention strategies
  • Familiarity with working on CRM platforms
  • Experience working across multiple markets or regions
  • Data-driven mindset with proven ability to translate insights into action
  • Our values are non-negotiables

    Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward.

    These competencies are:

  • Adaptability
  • Ownership and accountability
  • Initiating action
  • Resilience
  • Team orientation
  • Integrity
  • Innovation
  • What you’ll get back

    We invest in your growth and wellbeing, so you can bring your best:

  • Supergrowth is real here. Our learning and development programmes give you the tools, training and opportunities to level up fast.
  • Your progress matters Our Performance tool ensures you get meaningful feedback to support your development and superdrive your career.
  • Support that has your back Our Employee Assistance Programme offers resources for you and your family.
  • Ready to feel superclass?

    At Super Group, your experience matters. We’re honest, fair, and focused on helping you succeed – and your work will have real impact from day one.

    Game on!


*Please note we will apply relevance to our Talent Management and Talent Development Programme as part of our recruitment process.

*Shortlisted candidates may need to complete an assessment.

This position requires trust and honesty it has access to customers financial details - therefore a credit and criminal record check will be conducted. The qualifications identified herein are an inherent job requirement; therefore, a qualification verification check will be done. By applying for this role, and supplying the necessary details, you hereby grant us permission to apply for these checks. This will be done in a confidential manner, and solely for the purposes of verification.


Should you not hear from us within 2 weeks, please deem your application as unsuccessful.

The perfect place to work, play and grow!

Betway Global

About Betway Global

Founded in 2006, Betway Group is a proud member of Super Group, who are listed on the New York Stock Exchange (ticker: SGHC).

We are a leading provider of innovative and exciting entertainment across sports betting, casino and esports betting.

By developing and utilising the very latest technologies, we have remained at the forefront of the online gaming industry, providing innovative and interactive gaming experiences in a fair, safe and responsible environment. 

Driven by our shared vision to become the global leader in the online sports betting and casino industry, our people are forward-thinking, team-players who thrive on a collective diversity of skills and backgrounds.

We provide our teams with the tools to create market-leading, cutting-edge interactive gaming experiences, from pre-game and live sports betting, to esports and casino. 

We bring our people closer to the action – putting them at the heart, making them feel part of it. 

We live and breathe our values – these values define how we conduct ourselves in everything we do  shaping how we interact with each other, our customers and our business partners. 

If you can imagine yourself in an environment which thrives off collaboration, and where everything is possible, then Betway could be the place for you.

So, why not check out our vacancies. 

Industry
Arts & Entertainment
Company Size
501-1,000 employees
Headquarters
Gzira, MT
Year Founded
Unknown
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