Bring Your Amazing Self to Work
At Macy's, Inc. we're on a mission to create a brighter future with bold representation for all. This is our Mission Every One. We know that each person here is unique. So we respect and invest in each individual to create growth, pride, and satisfaction. If we are able to bring our whole selves to work, it translates into a more abundant and wider array of ideas and energy for all to benefit from. Our success will be built on amazing colleagues, working together.
The Associate, Content/Digital collaborates with Merchants, Site Merchandising, and the Merchandise Marketing Team to develop online marketing content, promotional strategies, and a customer experience supporting the company strategy. This role supports the Business Director in executing a customer-centric vision. Leveraging digital and product expertise, the Associate identifies online marketing and merchandising opportunities prioritizing the customer. Building trust with teams and key collaborators is crucial, as is influencing Macy’s wide Marketing execution strategies.
Known as a trusted, collaborative, and results-oriented leader, the Associate, Content/Digital guides through influence, displaying professional maturity and industry credibility. They closely partner with the DMM and Merchants, implementing merchandising strategies online. Candidates must rapidly evaluate and phase out outdated approaches, demonstrating both vision and a strong orientation for speed.
What You Will Do
Digital Marketing and Content Creation
PDP Optimization
Relationship Building with Site Merchandising, Marketing, Pricing & Buying
Skills You Will Need
Digital Marketing Expertise Proficiency in developing engaging and cohesive digital marketing content aligned with Division-wide trends and product strategies to ensure a seamless customer experience.
Content Creation Ability to strategize and create content for various digital platforms such as homepage, email, mobile, banners, and sitelets, considering factors like linking, page counts, imagery, and price ranges.
Collaboration and Relationship Building Strong collaborative skills to work effectively with Merchants, Site Merchandising, Marketing, Pricing, and Buying teams to develop and execute digital marketing and promotional strategies.
Customer Focus Demonstrated ability to leverage digital and product expertise to identify online marketing and merchandising opportunities prioritizing the customer experience.
Leadership and Influence Trusted and results-oriented leader with the capability to guide teams through influence, displaying professional maturity and industry credibility.
Analytical Skills Proficiency in analyzing weekly marketing tactics, running reports, and utilizing dashboards to identify opportunities and guide decision-making processes.
Strategic Thinking Ability to think creatively and strategically, independently developing marketing strategies that maximize sales, profit, customer acquisition, and retention.
Communication Skills Excellent verbal and written communication skills, with the ability to present information clearly and concisely, influencing others effectively.
Adaptability and Decision Making Capacity to make independent digital marketing decisions, rapidly evaluate and phase out outdated approaches, and adapt to changing market conditions.
Leadership and Interpersonal Skills Strong leadership, facilitation, and interpersonal skills, enabling effective collaboration across functional lines and at various organizational levels.
Technical Aptitude Ability to understand and focus on digital experience drivers, with a blend of creative, strategic, and technical thinking.
Who You Are
What We Can Offer You
About Macy’s
Now is an exciting time for a Macy's career as we continue to focus on creating exciting and memorable experiences for every Macy's customer, whether their journey starts online or in the store. Our opportunities in Sales, Merchandise, Operations, Customer Service, Warehouse, Marketing, and other areas let you express your creativity and commitment to excellence, grow your career and make a difference to your Macy's colleagues and customers.
Bring your creativity, energy, and ideas to the Macy's team – Apply Today!
MERCH00
Macy's is America’s store for life. The largest retail brand of Macy's, Inc. (NYSE:M) delivers quality fashion at affordable prices to customers at approximately 640 locations in 43 states, the District of Columbia, Puerto Rico, and Guam, as well as to customers in more than 100 international destinations through leading e-commerce site macys.com. Macy's inspires fashion exploration and discovery through the most desired family of exclusive brands for her, for him, for the home, and via our dynamic mobile and social platforms. We know the power of celebration, demonstrated through decades of memorable experiences created during Macy's 4th of July Fireworks® and Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows, and celebrity appearances. Macy's flagship stores – including New York City’s Herald Square – are internationally renowned and preeminent destinations for tourists. With the collective support of our customers and employees, Macy's builds community and helps make a difference in every market we serve, supporting local and national charities by giving nearly $50 million each year, plus 146,000 hours of volunteer service. For more than 160 years, Macy’s has, and continues to, make life shine brighter for our customers, colleagues, and communities.
