Job Description

Job brief

Were currently looking to hire a Content Writer to join our marketing team and conduct content-centric activities to bolster and support our marketing efforts. As part of our marketing team, the content writers daily tasks include creating and sharing blog articles and marketing content as required. Responsibilities include conducting research on relevant industry topics, creating written content following SEO best practices, and coming up with innovative ideas on how to distribute content to maximize reach and increase website traffic.

Responsibilities

• Conduct in-depth research on relevant and engaging industry topics.
• Collaborate with the graphic designers to create content for on-site web pages.
• Regularly publish stellar articles on the blog section.
• Write informative content for external distribution.
• Craft engaging posts and captions for social media.
• Align content strategy with SEO best practices.
• Establish a brand tone and voice by identifying and properly addressing target audiences.
• Assist in conducting market research.
• Maintain and emphasize core mission and vision statements in written copy.
• Deliver innovative approaches to digital marketing and content management.
• Identify relevant industry channels and create content-focused strategies to maximize brand awareness.
• Craft and/or proofread internal company communications, newsletters, and company-wide announcements.

Requirements

• Bachelors degree in literature, journalism, communication, marketing, or other related fields
• 2+ years of content writing experience in the digital marketing industry
• Deep knowledge and understanding of SEO best practices and frequent algorithm changes
• Dedicated, research-focused mindset
• Flawless command of the Chinese language