DAC

Content Strategist (Maternity leave cover)

DAC  •  United Kingdom of Great Britain and Northern Ireland (Onsite)  •  2 months ago
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Job Description

We are looking for a Content Strategist - maternity leave cover until end of January 2027.

What you will do

The Content Strategist will be responsible for developing and executing content strategies based on our client’s business objectives and their consumers’ needs. They will provide strategic oversight across the organization and manage and oversee content development and distribution across various channels, including websites, blogs, social media, email, video, print, PR, etc. This person will report to the Director of Content Strategy and will be a critical partner to other key members of the content and creative team(s).

The key objectives of the role:

  • Overseeing and developing content requirements across all projects and generating content strategy deliverables
  • Producing consistent, high-quality, and impactful content

Position Accountabilities:

  • Perform content, usability and social media audits of client and competitive digital assets for the development of a content strategy
  • Provide a comprehensive view and recommendations on how to better create efficiencies via the demand generation channels of search, social, display and email.
  • Providing constructive feedback to content contributors and actively manage client social media accounts
  • Analyze analytics to improve content strategies for blogs, websites, or email campaigns
  • Undertake persona development exercises and customer journey mapping
  • In collaboration with our Marketing Science team, set up and provide performance reports to clients and agency teams on the performance of content programs in market
  • Support the new business and account teams in pitches and presentations for content strategy mandates
  • An idea person who will lead content creation initiatives, taking industry trends and client needs into account while fostering a content-first mindset

What you bring

  • 3 to 5 years of digital marketing experience
  • Clear understanding of the social media and digital content landscape with a proven track record of helping clients achieve business objectives via content
  • Keen ability to mine through data and extract relevant insights using analytics tools e.g. Google, Omniture. Certification preferred
  • An understanding of the SEO (search engine optimization) environment, particularly as it relates to content and social media
  • Self-motivated; comfortable working autonomously in a high-pressure environment and collaborating with specialists across multiple teams and offices
  • Solid presentation skills; ability to assemble and present top-notch PowerPoint decks and to present them with confidence to c-level executives
  • Additional language (French, German, Spanish) is highly advantageous

What You’ll Get

  • Professional Growth Work with top-tier clients and cutting-edge tools in the performance marketing industry.
  • Collaborative Culture Be part of a global organization that values curiosity, transparency, and innovation.
  • Competitive Benefits
    • Competitive salary and comprehensive health benefits.
    • Generous PTO, wellness initiatives and parental leave.
    • Opportunities for continued learning and professional development.
    • A supportive, collaborative, and casual work environment.

How We Work

This role requires three in-office days per week. Remote work is not available for this position.

DAC

About DAC

Founded in 1972, DAC is an international leader in full-funnel media, mastering the art of media application from enterprise to local. As a digital-first agency with expertise across the entire media landscape, we ensure that our clients stay ahead of the curve with innovative solutions that drive success.

We thrive in the evolving media environment, building on our core strengths while continuously seeking new, groundbreaking methods to serve our clients better. We help brands gain awareness and achieve performance both globally and locally through our comprehensive range of services, including paid media, SEO, content strategy, local presence management, reputation management, and data analytics. Our team of high-quality, knowledgeable professionals works in an integrated environment, leveraging unique expertise and technology to deliver powerful outcomes.

Our mission is to delight our clients with the development and delivery of top-tier solutions across all our services. At DAC, we partner with you to achieve exceptional success, driven by our dedication to your goals.

Industry
Consulting & Advisory
Company Size
1,001-5,000 employees
Headquarters
Toronto, CA
Year Founded
Unknown
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