of role:
The Content Strategist owns content strategy and execution across multiple entities, balancing standard content calendar management with high-level founder and investor-facing responsibilities. This role builds bilingual social calendars, restructures investor newsletters, and manages personal branding for multiple founders while operating as a solo contributor. By utilizing streamlined workflows and distinct brand guidelines, this position ensures all deliverables from website copy to high-stakes pitch videos consistently meet core business goals
Responsibilities:
Content Calendar & Social
Build and maintain monthly Instagram and LinkedIn content calendars: posting schedules, captions, reel copy, and visual briefs in collaboration with the Design team
Write and publish LinkedIn articles and thought-leadership content
Maintain brand tone consistency across social media, website & UX content, pitch decks, and event material
Founder & Leadership Content
Manage personal branding voices for multiple founders on LinkedIn, tailoring tone per individual (reflective/storytelling vs. analytical/operational) while keeping company-level messaging as the priority driver
Draft leadership POV content that balances individual voice with what the company wants communicated
Investor Communications
Own and restructure the investor newsletter, coordinating data collection inputs from relevant stakeholders
Draft investor-facing updates and communications
Website & Positioning
Write and refine bilingual (English/Arabic) website positioning copy, distinct from the social calendar workstream
Event & Campaign Production
Scope and brief production partners (agencies/freelancers) for on-site event content (e.g. conference/pitch coverage — video, stills, recap assets)
Plan content deliverables around business goals and platform-native formats
Support high-stakes, fast-turnaround content needs (e.g. pitch videos) under tight deadlines
Cross-functional & Operational
Set up and maintain workflows that streamline productivity and collaboration with teams
Collaborate with teams for internal company campaigns
Qualifications:
Bilingual content writing (English & khaleeji Arabic is a bonus)
Founder/executive personal branding
Investor-facing communications
Cross-platform social strategy
Comfort operating as a solo contributor with minimal content team support
Why MoonTech?
MoonTech is an AI-powered performance influencer marketing platform built to replace guesswork with data-led decision-making. Our platform enables brands to launch campaigns, set budgets, and scale creator partnerships with precision. By combining intelligent creator matching, seamless execution, and real-time performance tracking, we help brands identify what works, optimize campaigns, and directly link creator activity to business results

ITCAN is the leading technology and digital marketing company in the MENA region that believes in the digital transformation of businesses. We are experts in e-commerce and provide transformative omnichannel technology and performance marketing for businesses to scale exponentially. Our operations have expanded to Saudi Arabia, Egypt, and India, since our inception in Dubai, UAE in 2015.