Job Description

Job Title: Senior Healthcare Content Strategist

Location: Tolichowki, Hyderabad, Telangana
Company: Harmony United Medsolutions Pvt. Ltd.

About Us

Harmony United Medsolutions Pvt. Ltd. (HUMS) is a fast-growing healthcare solutions organization delivering end-to-end services in medical billing, Accounts Receivable (AR) management, patient engagement, and clinical content development. We partner with Harmony United Psychiatric Care, a US-based healthcare provider, supporting digital healthcare marketing, patient education content, and provider communications.

With nine years of experience, HUMS is committed to delivering accurate, compliant, and conversion-focused healthcare communication across digital and offline platforms. As our marketing initiatives and service lines expand, we are seeking an experienced Senior Healthcare Content Strategist to drive high-quality, scalable content development.

The Senior Healthcare Content Strategist / Medical Copywriter will be responsible for creating, managing, and optimizing high-quality healthcare content across websites, blogs, landing pages, email campaigns, and patient education materials.

This role involves SEO content writing, healthcare copywriting, UX content development, patient communication content, and provider-facing messaging. The ideal candidate will have strong experience in medical content writing, behavioral health communication, and SEO-driven healthcare marketing content.

Key Responsibilities

A. Patient-Facing Healthcare Content

• Write SEO-optimized content for healthcare websites, landing pages, treatment education pages, and blog articles.
• Develop patient education materials, FAQs, brochures, and healthcare guides.
• Translate complex clinical concepts into simple, patient-friendly language.
• Maintain consistent brand voice across all healthcare content channels.
• Create UX-friendly content for forms, navigation elements, and user flows.
• Optimize content readability, accessibility, and user engagement.

B. Provider & Partner Communication Content

• Create provider recruitment materials and referral communication content.
• Develop email campaigns, provider onboarding content, and partnership presentations.
• Adapt messaging for clinicians, administrators, and healthcare partners.
• Ensure accuracy and professional tone in all provider-facing content.

C. SEO & Digital Content Development

• Develop SEO-friendly healthcare content using keyword research and content optimization techniques.
• Write blog posts, articles, and long-form content aligned with healthcare SEO strategies.
• Collaborate with UX and Marketing teams to align content with user journeys.
• Optimize content for search engine visibility and user engagement.
• Support landing page copywriting for marketing campaigns.

D. Campaign & Launch Content Support

• Develop content for new service launches, location openings, and awareness campaigns.
• Write scripts for videos, webinars, and promotional campaigns.
• Support digital marketing and brand communication initiatives.
• Collaborate with Design and Video teams to align visuals and messaging.

E. Compliance & Governance

• Ensure all healthcare content aligns with HIPAA compliance and regulatory guidelines.
• Maintain approved messaging libraries, disclaimers, and standardized healthcare language.
• Partner with clinical teams to validate medical accuracy.
• Review content for compliance, grammar, tone, and clarity.
• Reduce rework by anticipating clinical and compliance feedback.

Requirements

• 3–4 years of professional experience in healthcare copywriting, medical writing, or content strategy roles.
• Bachelor’s degree in Journalism, Communications, English, Healthcare Administration, Life Sciences, or a related field.
• Proven experience in SEO content writing and healthcare digital marketing.
• Strong experience writing patient education and clinical content.
• Excellent knowledge of tone, voice, UX writing, and brand messaging.
• Ability to manage high-volume content production across multiple projects.
• Strong collaboration skills across Marketing, Clinical, Legal, and Design teams.

Must-Have Capabilities

• Exceptional healthcare content writing and editing skills.
• Strong understanding of medical terminology and patient communication.
• Ability to simplify complex healthcare concepts.
• Experience working in regulated healthcare environments.
• Strong attention to detail and compliance awareness.
• Ability to meet deadlines and manage multiple campaigns.

Preferred Experience

Candidates with experience in the following areas will be given preference:

• Healthcare content writing
• Behavioral health content
• Medical copywriting
• SEO content strategy
• UX writing
• Healthcare blogging
• Patient education materials
• Healthcare marketing campaigns
• Landing page copywriting
• Digital healthcare content

Tools & Platforms

Google Docs
Microsoft Word
SEO Tools (Ahrefs, SEMrush, Google Keyword Planner)
Content Management Systems (CMS)
WordPress
Grammarly
Content Planning Tools
Project Management Tools

Why This Role Is Needed

• Expanding healthcare services require scalable content development.
• Increased patient engagement initiatives demand high-quality healthcare communication.
• Clinical and compliance complexity requires experienced healthcare writers.
• Reduces dependency on external content vendors.
• Ensures consistent brand messaging across patient and provider channels.

Benefits

Competitive salary including EPF and PS
Health insurance
Four-day workweek
Opportunities for career growth and professional development
Additional perks including food and transportation support

Work Mode: Work From Office
Shift Timing: 4:45 PM – 3:45 AM
Location: Hyderabad

Application Process

Please submit your resume along with writing samples or portfolio links demonstrating healthcare content writing, SEO content development, and patient education materials.

Contact: recruitment@hupcfl.com

Note: Candidates are requested to contact between 4:45 PM – 3:45 AM IST, Monday through Thursday only.