Inter IKEA Group

Content Specialist

Inter IKEA Group  •  Bengaluru, IN (Onsite)  •  2 hours ago
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Job Description

Who you are

  • You have strong experience in content strategy, development and management across multiple marketing channels.
  • You have a deep understanding of social media, digital platforms, audience behavior and integrated marketing campaigns.
  • You are a strong storyteller with good copywriting, editing and creative thinking skills.
  • You understand the IKEA brand, culture, values, tone of voice and the importance of consistent brand communication.
  • You are customer-focused and able to turn customer, cultural and business insights into relevant content solutions.
  • You are comfortable working with agencies, external partners and cross-functional teams to deliver high-quality content.
  • You use data, insights and performance results to improve content effectiveness and achieve business objectives.
  • You are curious about new trends, technologies, platforms, content formats and changing customer behaviors.
  • You are collaborative, proactive and motivated by creating customer value and contributing to the wider IKEA business.

Your responsibilities

  • Develop and deliver relevant, engaging and effective content aligned with IKEA's marketing and business objectives.
  • Plan and execute content across marketing channels and touchpoints, including campaigns, social media, loyalty, ORM and activations.
  • Ensure all content reflects the IKEA brand identity, tone of voice, culture and values.
  • Translate business and marketing objectives into clear and compelling content and creative solutions.
  • Lead and coordinate integrated, multichannel marketing initiatives to create a consistent customer experience.
  • Work closely with agencies and external partners, providing clear direction, feedback and managing timelines and deliverables.
  • Collaborate with Marketing teams, other functions and global IKEA teams to develop locally relevant content while following global brand direction.
  • Act as a custodian of content quality and brand consistency across channels.
  • Use content and business performance data to identify opportunities, optimize communication and improve results.
  • Identify new opportunities through emerging platforms, technologies, cultural trends and customer behaviors.
  • Share knowledge, collaborate with colleagues and contribute to an inclusive, high-performing team while living IKEA values.

Together as a team

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

Studies show that members of underrepresented communities don't apply for jobs unless they're 100% 'qualified'. If this is part of the reason you hesitate to apply, we like you to reconsider and give it a chance. Maybe your profile fits our needs much better than you think. We look forward to receiving your application.

From: 'Why Women Don't Apply for Jobs Unless They're 100% Qualified' by Tara Sophia Mohr, August 2014'

Inter IKEA Group

About Inter IKEA Group

ONE BRAND, MANY COMPANIES AND MANY, MANY PEOPLE

We’re a diverse group of down-to-earth, straightforward people with a passion for home furnishing. We come from all over the world, but we share an inspiring vision: “to create a better everyday life for the many people”.

How we realise this vision is based on our shared humanistic values. These values are the foundation of our work and our inclusive, open and honest culture where you can be yourself. Our culture is based on the spirit of togetherness, enthusiasm and fun. And we’re always looking for people who share our positive attitude and values.

IKEA unites thousands of co-workers and hundreds of companies with different owners, all over the world, organised in a franchise system. It’s one brand but it reaches millions of hearts and homes.

ABOUT INTER IKEA GROUP

The purpose of Inter IKEA Group is to secure continuous improvement, development, expansion and a long life of the IKEA Concept. It has three core businesses: Franchise, Range & Supply and Industry.

• Inter IKEA Systems B.V. is the owner of the IKEA Concept and the worldwide IKEA franchisor. The assignment is to continuously develop the IKEA Concept and to ensure its successful implementation in existing and new markets. 11 different groups of companies own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. A large group of franchisees are owned & operated by INGKA Group. Inter IKEA Systems B.V. also assigns different IKEA companies to develop range, supply and communication.

• IKEA Range & Supply is responsible for developing and supplying the global IKEA range. This means working with the whole value chain: from the needs and wants of the many people, through product development and the sourcing of raw materials, to a product’s end-of-life.

• IKEA Industry is the largest producer of wooden furniture in the world and manufactures wood-based furniture for the IKEA product range. We can offer a wide variety of exciting roles and assignments - from product development to production and from distribution and store design to interior design. And much, much more! And we’re always looking for people who have the desire to learn and grow professionally right along with our business.

We can offer a wide variety of exciting roles and assignments - from product development to production and from distribution and store design to interior design. And much, much more! And we’re always looking for people who have the desire to learn and grow professionally right along with our business.

Industry
Manufacturing & Production
Company Size
1,001-5,000 employees
Headquarters
Delft, NL
Year Founded
1989
Website
ikea.com
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